Converting More Leads with Less Chasing — Featuring Scott Berman from HeavySet Forms
The Tool That’s Changing How Contractors Convert Leads: Meet HeavySet Forms
At FatCat Strategies, we’re always looking for tools that make lead generation more effective — and more efficient. That’s why we were excited to sit down with Scott Berman on the latest episode of Digital Marketing for Contractors.
Scott isn’t just a tech entrepreneur — he’s been in the trenches. As the owner of Florida Window & Door, one of the largest remodeling companies in the country, he’s faced the same lead-chasing challenges many contractors deal with every day. That pain led him to build HeavySet Forms, a tool that uses AI to automate form responses, appointment scheduling, and confirmations — even after hours.
In our conversation, Scott shared:
Why leads submitted after-hours are a goldmine (and often go unconverted).
How AI-based scheduling reduces cancellations by 30% and increases sales rates by up to 20%.
Why you don’t need to replace your call center — just make it more efficient.
How even partial form fills can be turned into booked appointments.
Why giving customers a true “e-commerce style” experience is the future of home improvement.
If you’re tired of chasing leads and ready to automate more of your growth, this episode is for you.
🔧 Learn more about HeavySet Forms → www.heavyset.tech
Podcast Transcript
Caitlyn:
Welcome back to Digital Marketing for Contractors. I’m Janet. And I’m Caitlin. Today we’re talking about something that contractors care all about, converting more leads into booked appointments without having to chase them down by the phone every single day.
Janet:
Yeah, and today we’re joined by somebody who has lived that pain and solved it. So we’re really excited to have Scott Berman here with us today. He is the creator of Heavyset Forms, and that is a new tool that automates lead responses and scheduling using AI.
Caitlyn:
Yes, Scott, we are so excited to have you. But before we dive into Heavyset, tell us a little bit about your journey into the home improvement world.
Scott:
Pleasure to be here. I’ve been in the home improvement space for around 30 years.
Janet:
Wow.
Read MoreLess
Scott:
I currently own a company called Florida Window and Door in addition to Heavyset. And Florida Window and Door is the 14th largest, I believe, home remodeling company in the country.
Janet:
Congratulations.
Scott:
Thank you. And we really just do windows and doors in the state of Florida. And so, you know, I’m pretty extensively involved in the home improvement space through both organizations and whatever else is out there. But I get to see the good news is I get to see what our marketing department goes through every day in regard to lead generation and the difficulty of lead generation. and then try to find solutions that work for us. And then ultimately what turns out to work for us really ended up with a heavy set being created. So, you know, we’re on the front lines every day. We understand what it takes to generate leads. We obviously generate a lot of them and it’s critical that we do it in the most economical way possible. And with the least amount of friction, between the customer and the company. And I think that’s really the advantage of Heavyset.
Janet:
So tell us a little bit about, so you’re a window and door guy. You’re running a home improvement company. What made you decide there was a gap in the market when it came to web form submissions and how they’re handled?
Scott:
Well, I think it’s twofold. The first thing was we noticed that we were getting a lot of leads after hours. And typically in the home improvement space, what most of us do is we stop advertising after your call center is closed.
Caitlyn:
Right.
Scott:
So what we really recognized was there’s a tremendous opportunity to get it to market and after hours. But it was also very difficult to get in touch with the people who created those inquiries after hours. So it could have been a factory worker or somebody working the night shift. You were never going to reach that. Additionally, as you were using lead aggregators, you know, they always talk about speed to lead. Well, that gives you the opportunity to really be the fastest all the time. Yes. So conceptually, the idea was born from there. the other thing i would point out like you know as an example and i’m not picking on my wife per se you know like when we’re driving in the car going to dinner and i see her shopping on amazon or whatever um it really dawned on us like why can’t we create a home improvement experience that you’re able to shop 24 hours a day or set an appointment 24 hours a day regardless of when the call center is open ah really that’s how This whole thing was developed, and since then, it’s just pretty much taken on a life of its own.
Janet:
Yeah. Yeah, I don’t want to put words in your mouth, but it’s almost like the inspiration was to create more of an e-commerce experience that we’re all so used to with a brick-and-mortar company.
Scott:
That’s effectively what it is. And so we’ve been using it for four years. We’ve developed it and redeveloped it initially two or three times, and we continue to improve it now. But effectively, you know, I never really anticipated starting a company in this space. I mean, it was not, you know, on my radar screen, I have other interests, etc. But I showed it to a couple of my friends. I’m like, we’re working on this thing and it’s really working for us. Can you give me your insight? They’re like, can we use it? I’m like, yeah, I guess so. I think now we have 55 to 60 customers and they range anywhere between a $2 million company to a $250 million company, not including floor to window and door. And really, what we found, and this is what’s I think somewhat interesting, is that we’re a really data-driven organization, and I understand most people or a lot of other companies are not. But I think just some real basic numbers is that our cancellation rate went down on issued leads using Heavisat compared to an operator-based appointment. by somewhere around 30%. Wow. Sale went up 20%. Wow. And the closing rate was, I think, up 7% to 10%. And so what it tells you really at the end of the day is the consumer would much rather set an appointment at their convenience. Correct. As opposed to having to speak to an operator. And if you take a step back, and I never really thought about it this way, But if you take a step back and let’s say the average customer shops, three companies, most of us are using roughly the same script. They’re both people home, you know, are you the homeowner? How many windows do you need? Blah, blah, blah, blah. And I think, you know, the educated consumer and the more educated they’re getting every year, they’re sick of it. And they’re like, look, I want to do this on my own time. So where Heavyset really comes in is number one, it actually gives you the actual time of availability of the salesperson. So it’s not like a bot where it says, oh yeah, we’ll schedule you what time and you say what, and then they call you back the next morning and say, oh, we only have a 10 or a 12.
Janet:
Which then still forces the customer to speak to an
Scott:
operator. Correct, correct. So Heavyset downloads the availability of your calendar every 30 seconds. And so it’s real time. The customer fills out the information on when they want the appointment. And let’s say it’s 10 o’clock. And then they get a confirmation text from Heaviset saying you scheduled your appointment at 10 o’clock. If it’s at a home show, you can do it at a home show with Heaviset. You just type in the customer name and it populates their calendar right there. And then the other thing it does is it confirms the appointment using AI. So tell us about that. Pardon me? Tell us about that. Like the confirmation. So let’s say you set an appointment today and it’s for Wednesday. Well, tomorrow’s Wednesday. Let’s say it’s for Thursday of this week. Today’s Tuesday. So tomorrow, 24 hours before the appointment, you can set it any way you want. It will give you a reminder by email and it will also send you a confirmation text saying, Caitlin, hi, it’s, you know, whatever from floor to window and door. We have an appointment tomorrow at 10 o’clock. I just want to confirm this, this, and this. And it will confirm as many questions as you want. And it will respond using AI as well. And it’s learning as it goes. So to give you an idea, and we publish, we have a significant, a large call center. And so to give you an idea, we post the appointments and the confirmation rates of both the call center as well as Heaviset. And so our confirmation rate on Heaviset is about 94% to issued leads. Wow. And I mean, it’s staggering. And our call center is averaging, you know, low 90s, 89 to 91. So it tells you that the consumer is much more acceptable accepting of this technology and really likes the customer experience. The other thing is if it’s a lead aggregator, typically with a lead aggregator, the minute the lead hits your system, we send a text out with a link to Heaviset and it allows the homeowner to schedule the appointment by text using the same mentality.
Caitlyn:
So you don’t even have
Scott:
to use the
Caitlyn:
forms. You can just bypass the forms altogether and just use
Scott:
it. There’s no form. It’s basically an email and your address. And if the email, if your email is already existing in your CRM, Heaviset will populate the form for the customer. So let’s say they saw you at a show and, and they happen to respond to an aggregator lead and they have your email, Heaviset will immediately fill it out and say, here’s your name, your address, your phone number. And so the customer’s like, my God, how did you even know who I was? The other cool thing that what it will do is it will, if let’s say you’re short in a particular market or zip code, because we have multiple markets, You can take Heavyset and send text to all the customer, all the inquiries who never set leads in that market to fill your schedule for that particular day.
Caitlyn:
That’s pretty
Scott:
cool. It’s very robust. I’m probably doing a very crappy job of explaining it because I’m trying to make it as simple as possible. But it’s a powerful tool. And what we’re finding is the companies that are using it, are all having exceptional success with it and continue to build out their marketing campaigns using Heavyset because it really allows you to set a lot of leads that you otherwise would never get to. And the last point I’ll make, because I don’t mean to just continue to talk. The last point I would make to you is like in our case, going back to the marketing dollars, if you’re able to spend money after hours, and let’s say Google as an example, your competitors are not there. So effectively, you’re getting leads at a lower cost.
Janet:
Right.
Scott:
And during the day, you’re getting leads as well, but your competitors are there. But when they shut down, you’re still working. So it’s not uncommon for us to come in in the morning and have 50 to 60 leads set by heavyset from the night before, in our markets that have already been confirmed and ready to go to be issued by our call center that just were 24 hours before were not even people we knew. Right.
Janet:
So let me ask kind of maybe an elephant in the room question. And this is not meant to be loaded. I’m genuinely curious. Why still have a call center?
Scott:
Well, okay, so that’s a great question. I’ll get to the technical nature of it. Eventually, we probably won’t have a call center. We’ll have a scaled down call center. Heavyset is about to introduce voice technology where you can set leads by AI. We’re testing it at Florida Window and Door first, which is, again, the advantage of allowing us to do to really build this is you’re getting the benefit of a larger company so if you’re a smaller company you’re getting the technology and the experience of a larger company with heavyset um and we’re we’re fighting through all of the learning curves as we do it because again right we’re anticipated selling it so as a result of that i certainly don’t want any enemies in the industry so um it will go voice one of the challenges you have with ai and and what most people don’t understand how it works is that typically the ai agent and i’m not speaking of heavyset in this case but if you’ve dealt with ai the ai agent if you were to set a lead there’s a delay right and delay is effectively the ai agent working back into your crm looking for that record and when it finds it it then gives the information back to the ai With heavyset, what we’re able to do is we’re able to cue that information in a queue. And so AI is going directly to heavyset. So effectively the heavyset is loading into the AI before the AI ever reacts. So there’s no delay. So as a result of that, the transition between that AI and the data will make the homeowner believe they’re speaking to an actual person with very little, if any delay whatsoever. That’s amazing.
Janet:
That is crazy and also kind of creepy with where
Caitlyn:
we are right now with AI. I mean, I’m obsessed with this tool. The clients that we have that use it, to your point, absolutely support the stats. I mean, it makes our jobs easier in terms of marketers generating those leads. We know those leads are going to set faster. Right.
Scott:
You can look at it another way and a pure numbers perspective. Marketing, as an example, our expenditure in the call center, not including benefits and rent in the building, et cetera, et cetera, is about $2 million annually. So if you took $2 million and put that into your marketing budget, it would be worth about $12 to $15 million in revenue. So if you would argue, well, okay, 10% or 20% of your customers don’t like AI, the reality of it is those customers are going to be replaced by the $2 million that you’ve saved in the call center. The other argument, which I can’t quantify, but soon I will be able to, is that I look at AI or a company looks at AI like McDonald’s. And basically, if you go to a McDonald’s, you’re getting the same fries every McDonald’s you go to. AI is the same thing. And I’m not saying every agent in a call center, but some agents in a call center are not going to be as good as others. So there’s a loss of…
Janet:
One agent could vary from day to day. So
Scott:
there’s a loss of… leads that you’re able to set because the operator can’t overcome the homeowner’s objections. So even if you were 30% more efficient on that front, and still 20% of the people didn’t like AI, I would still suggest to you that most of them would set an appointment with AI because ultimately it is a better customer experience. And it’s our job, at least I look at our job, it’s our job to provide the best possible customer experience. And it’s sad eventually that some of these people may lose their jobs, but on the other hand, you know, we as people in our industry specifically are spending a ton of money in advertising. We have a responsibility to return that money to, you know, to our balance sheet. And so this is just a nature, this is no different than email, from the fax machine. It’s the same thing. But we believe it’s going to be a better experience. And I think Heavyset has demonstrated that it is a better experience and we’re not losing customers. We’re actually gaining customers as a result of it. And it’s not only what Florida Window at Door is seeing, it’s the other 50 to 60 companies that are using Heavyset as they get more comfortable and engrossed in it, they’re like, oh my God, this is exceptionally powerful. Yes. So…
Caitlyn:
How hard is it to
Scott:
set up? It takes literally about 48 hours to set up. And basically what you get is you get a box of check marks that it goes through when it sets up in your campaign and your link into your CRM. And it’s just like 10 or 10 check marks that go green. And candidly, the biggest challenge we have with setup is people putting it correctly on their website. If I can get past the person putting it on the website, we’re in good shape. We’ll take care of the rest. So it’s very easy. We typically have people up and running within five to seven days, depending on how busy our tech department is. And it’s really simple.
Janet:
What CRMs, is it any CRM that has an open API that you can connect to?
Scott:
At this point, we’re connected to almost everyone. We have Improve It, Salesforce, Lead Perfection, Builder Prime, MarketSharp. We have almost everyone that’s in the home improvement space. I think we have a few more that I’m not familiar with. But most of the major CRMs we are in line with, and we can certainly write an API if we’re not. The biggest challenge with Heavisat is that you have to market. I mean, if you’re not marketing, it’s not going to work for you. But if you’re marketing, I would say roughly the perfect customer has a minimum of probably $3 to $5 million in sales. on the smallest side, because I think anybody behind that is really not doing it, that they’re going to get the efficiencies. Right. You know, if you’re doing home shows and you’re doing grassroots marketing, all that, like there’s forums that are, that Heavyset fills out, that you can be online, offline, so you can take away all the paper. It’s all TCPA compliant, so it takes care of all your legal issues. You know, it’s pretty powerful.
Caitlyn:
Absolutely. That is awesome. I mean, we could ask you a bunch of questions. You’re answering all of our questions. Yeah, I mean, when I’m glancing
Janet:
at the questions, I’m like, wow, I’m wondering what’s left to ask
Caitlyn:
here. Setup sounds super easy as long as you’ve got, you know, somebody on the website who can set your script up, which we’ve done that, and it is not that difficult. So that’s a positive. It’s not.
Scott:
The other thing I would say to you is a lot of the companies, I don’t want to say a lot, but some of the companies that we deal with or have dealt with, the smaller companies are using like third party website designers. And some of the website designers are like, well, if you use Heavyset, you’re not going to get attribution to the website designer. We can do that. We can provide the proper solution for both. But we get pushback from, I don’t really prefer not to mention the name, but we get pushback from some of the smaller web designers because they feel like we’re impeding on their success. And the reality of it is we can set it up so that they not only get attribution, but Heavyset improves their attribution. So it’s incumbent upon the marketing director or the owner or whomever is dealing with their marketing team, outsourced or internally, that they push it because that’s really where you’re losing opportunity.
Caitlyn:
And to that note, I mean, we’ve been on that side of the conversation. Absolutely. And your team has provided our team with the support to connect to what converts or to call rail or to whatever we may need to make sure we have that phone call and that form submission attribution. So it’s possible. I mean, it is.
Scott:
And, you know, again, we’re coming at it from the perspective of we’ve been where most people have been. Yeah. We weren’t always this big, huge company. We know how important leads are. Exactly. We’re all about, we’re not there to be, you know, going back to the call center. We’re not saying we’re going to replace it totally. It’s in addition to, not in lieu of. Right. And, you know, it may get to a point where it isn’t. in lieu of, but as of right now, we’re not recommending it being instead of, but we do believe that you will, it will pay for itself if you understand the value of a lead and if you understand that you need more leads and it’s really a no brainer. And one other thing I’ll say is, is also we’re only focused on the interaction of the new lead. It doesn’t go into any of your operations. It’s not meant at this point to go anything but lead generation and to make your marketing dollars more efficient.
Janet:
I wanted to circle back to something you said a little earlier when you were talking about if there’s a geographic area that you really wanted to hit and you had some contacts in your CRM that had never set an appointment, you could do a text campaign to just that segment. Did I hear that correctly? That’s correct. Wow. So I think I’m just going to be vulnerable and admit that I kind of had categorized Heavyset in my mind as a form tool, but it’s so much more than that. It’s a texting tool. It’s an appointment setting tool. It’s really like making the most out of that lead that you’re capturing.
Scott:
Yeah, it’s basically allowing a customer to set an appointment with you using a form and not having to speak to any operator. But as an example, a perfect example, let’s say a customer comes to your website fills out their email address and doesn’t fill out the rest of the form. Historically, you would lose that information. And by the way, nobody ever knows how many people do that because they never think of it. They’re like, oh. So Heavyset has the ability to track that information so that you can remarket to all those people that you lost by sending an email saying, hey, you only partially finished the form. Would you mind filling out the rest to get an appointment?
Janet:
I’ve literally never heard, I’ve never heard of any other tool that can capture a partial form fill.
Scott:
That’s because there isn’t.
Janet:
Okay. Going back to the text thing, it is so much more than a form tool. What you’re describing is basically a rehash campaign. You’re not rehashing it and cancel, but like it’s a nurture campaign for someone who had previously expressed interest through an inquiry, but you were never able to like convert them into an appointment. So it’s very targeted.
Scott:
Correct. And the objective, again, is to drive your read costs up.
Caitlyn:
Exactly. Right.
Janet:
This is fantastic.
Caitlyn:
No, I’m absolutely obsessed with this tool.
Janet:
Where and how can listeners find out more? And do you have a demo? Like, explain what the process is for someone who’s interested.
Scott:
All you have to do is go to www.heavyset.tech, T-E-C-H, and you can fill out an inquiry form.
Unknown:
Mm-hmm.
Scott:
And they will contact you to schedule it. You can schedule a demo right there,
Caitlyn:
actually. Okay. And we’ll put that information in the show notes. Heavyset.tech.
Scott:
Correct.
Caitlyn:
Okay. You’ve built a huge company and a very powerful tool. What advice do you have for contractors who are feeling overwhelmed by lead volume, but they’re stuck in these old processes? I mean, you’ve broken through that.
Scott:
I mean, I love this question. It’s like there’s no real good answer to it. The one thing I would tell you is that you got to grind. I mean, one of the things that I’m famous for saying is break the glass. No matter how good we are, we’re always looking at the negative, which is depressing in one sense, but it’s really made us better. I think at the end of the day, These are businesses that are really, if you have a good process and you have a model, you can’t, you know, when I was small and maybe not as successful, you know, if some things were going bad or good, we would just change things for the sake of changing things. I think at the end of the day, like two days ago, we had a terrible sales day and I’m all depressed. And, you know, it was like it was when I first started, like, oh, here we go. The luck’s run out. And then the next day we come back and have like a huge sales day. And I just think it’s important that you understand that you don’t go from bad to good in a day and you don’t go from good to bad in a day. There’s a lot of things that are externally challenging, especially in these environments where you want to make changes, but there’s really no good reason to make that change. And I think it’s consistency and you have to have process and you have to have procedure and you have to follow those. And if you follow those and you have good people, you’ll be able to scale. And the second analogy I would give you is, you can have a clock and I can go, let’s say you’re on my management team and I’m gonna go clockwise to my decision and you’re gonna go counterclockwise to your decision, but you still end up at six o’clock in this case. It doesn’t matter how we get there, it’s still six o’clock. And so, you know, I see so many people like not giving, you know, not giving discretion to their managers to manage and micromanaging and standing in the way of so many good ideas. And, you know, I can use an example of like, I’ll talk to a guy who’s doing $3 million and he has a great idea. And I can take that idea and scale it, whereas he’s stuck at $3 million. So I think all of these things are important. Podcasts, events, networking, all of those things. I hear so many people go to a show and they’re like, show is a disaster. And I’m like, yeah, it wasn’t great, but I got one good idea. If I can get one good idea out of a show or a podcast, I’m like loving life. I’m like, oh my God, it’s amazing. So that would be my advice. The last thing I would say is you just can’t give up. You know, you got to dust off your jeans and start over again. You know, I went bankrupt. I don’t know if you know my story. Share it, please. We don’t have time for it. We do.
Janet:
We’ve
Scott:
got time. Okay. Well, I mean, like 10 years ago. Well, now it’s been longer. 15 years ago, I was bankrupt. I had no money.
Janet:
Wow.
Scott:
I bought this company out of bankruptcy. I started it, closed it. And then basically bought the assets out of bankruptcy with my last $10,000. Wow. Literally fixed everything that we did wrong in the first company. I had a bad partner, you know, the typical story, bad decisions and bankrupted the company, went personally bankrupt, lost my house, lost everything, and then built this company doing it myself. Went on every leave. set installation, set measures, did the advertising, paid the bills, did the accounting. So, you know, when people say to me, well, you just don’t understand. I’m like, I get it. Trust me. It wasn’t always like this. But the one thing I didn’t do was I never gave up. And then I realized now, years later, that when I speak to people in our industry, specifically people who I would have been intimidated to talk to 10 or 15 years ago. I realize how nice these people are. Well, now they’re a lot of my good friends. But I realize how nice they are and how willing they are to help you because they don’t want to see you make the same mistake that they made. And I think our industry is so unique because it’s small. A lot of us know each other. And if you don’t know each other, you know somebody who knows somebody who knows that person. And inevitably, you’re passed across multiple times. And so, you know, when you go to these shows and you see these people who you think are big, like, let’s say me, hypothetically, which I hate to say that. And you don’t go up to somebody like, hey, introduce yourself. I’m like, do you need anything? Call me. Here’s my cell phone. Here’s my email. Anytime you want to call me, call me. And they do. And it’s like, okay, I got a problem. I’m not hiring enough people. I don’t know how to hire salespeople. I don’t know how to hire a manager. And when you talk to some of these people, they have the same problem year after year after year, which tells me it’s a problem with them, not a problem with what they’re doing. And I just think that over time, You know, there’s so many resources that are available. There’s great podcasts now in this. You guys are doing this. You know, great podcasts. And you can sit there, and I listen to them on Saturday when I’m walking or doing whatever. And it’s like, oh, my God, what a phenomenal idea. And
Janet:
like you said, if you just get one idea, it’s worth the 30 minutes you invested.
Scott:
One idea. And normally, like, when I go to a show, I just went to– Fast 500 I was speaking there and and I was sitting in the audience and I’m listening and you know I’m writing all these notes down and I come back to my office and I take my management team I’m like here’s what I learned let’s implement and we’re really good at implementation and you know I think we’ve we’ve set the standard for like speed we’re quick and it may not it may not be perfect in the beginning But we will massage it to get it perfect as we go on. The hardest thing, as you guys know, is to get started. It’s got to be perfect. I got one guy who I’m helping in Michigan. He’s been building a sales model for, I think, eight months. I would have had that thing done in six days. May not have been right, but I would have had it done in six days.
Janet:
Yeah, what we found is, like, if you, what is it, fire-ready aim? If you go ahead and put it out there, the market will help you shape it.
Scott:
100%. 100%. And I think that’s, you know, when I look at the challenges that this industry faces, there’s two issues that stand out in my mind. The first one is everybody wants the perfect rollout, which doesn’t exist. And the second thing is that people’s pricing and their gross margins are just factually incorrect in the ability to make money and do business. And they don’t understand, you know, they quote a job and they assume everything in a job is going to go perfect. No customer credit, no mis-measure. And then they’re like, yeah, we’re making 60%. And then when you look at their statements, they’re like making 10 or 20 and it’s dramatic and it’s terrible. And you know, you’re like, you got to raise price. Well, if I raise price, I’m going to lose X amount of business. Well, if you don’t lose, if you don’t raise price, you won’t be in
Caitlyn:
business.
Scott:
And so I think those are just the things that over time you learn. I hate to pontificate, but I guess I am. I mean, one of the things that’s amazing is if you walk into a conference at the end or beginning of the year, you ask somebody, how are you going to increase business? And the first answer they give you is, I need more leads.
Unknown:
Yep.
Scott:
They never look at cancellation rates and leads they have, cancellation rates and deals they have, sales training, the cost of marketing. The first thing is I need more leads. Well, I gotta be honest, if you can’t deal with the leads you have in an efficient manner, what makes you think you can do it in a second location or getting more leads? Everybody wants to be big, but nobody really understands how to get there and the systems and processes and procedures you need to have in place in order to be successful. And it’s, well, I’m just going to grow. Well, you’re not making money in store one. How are you going to make it in store two? Well, if I have store two, I’ll make more money. It’s a lot. I mean, it’s a total distortion of reality.
Janet:
It’s a little bit laughable. You’ll make it up in volume.
Scott:
Love that. Love that. And when I used to make windows, I remember I would… we would go up in an elevator and everybody would be like, how many windows did you make last year? How many windows? Nobody ever said, how much money do you make? And even in the conferences, it’s like, how much volume do you do? Nobody says, how much money do you make? It’s like, that’s a terrible thing to talk about. Let’s talk about volume. I can tell you, I’ve looked at a lot of companies where they have a lot of volume and they don’t make a lot of
Janet:
money.
Scott:
That’s right.
Janet:
This has been fantastic. One of the things I love about this industry is kind of what you’ve shown today is that the guys who have scaled bigger than some of the smaller guys, they’re always willing to share. And we’ve been in this, we’ve been serving this industry for, we’ve been in business for 22 years. We’ve been serving this industry at least 10. And we’ve found the owners, especially the successful owners, to be so generous with their time and their experience and open about the mistakes that they’ve made and being able to hand that on to somebody else and to pass it on to somebody else. And you are absolutely the model of that. Yeah.
Scott:
I appreciate that. It’s very nice. Thank you.
Caitlyn:
So thank you for your time, Scott. I know you’re so busy.
Scott:
Thank you. I’m not that busy. I don’t even know how to turn on my computer. So there you go.
Janet:
Hey, I would take that as a success. You’ve won. You’re the delegating king.
Scott:
That I am. I’m good at that.
Caitlyn:
Y’all, if you’re listening and you’re tired of chasing down leads and ready to automate your growth, definitely check out Heavyset Forms. That’s at heavyset.tech.
Janet:
And
Caitlyn:
you
Janet:
want to bring it out? I’ll bring us on home. Don’t forget to subscribe, share this episode, tell your friends about it, rate it, and reach out to us and let us know what other topics you’d like us to cover. If you could give us 30 minutes, we are going to try to give you tips to help you grow your business. Thanks again for listening.