The Challenge: Strong Services, Weak Search Presence A well-established exterior...
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Who Want to Win Locally
SEARCH ENGINE OPTIMIZATION + AI ENGINE VISIBILITY
Stop Losing Jobs to Competitors
Who Show Up First on Google
Homeowners are still searching, but they’re asking smarter questions and expecting instant answers. If you’re not visible when they’re researching “best roofing company in [your city]” or “how much does window replacement cost,” you’re losing thousands of dollars in jobs every month.
The game has changed. It’s no longer enough to just rank; you need to be the answer.
That’s where we come in. ➡️
We don’t just write content. We build digital momentum. Our modern SEO strategy now includes Answer Engine Optimization (AEO)—a powerful approach that makes your website more than just visible in search results. It helps you show up as the answer in AI-generated responses, voice searches, and Google’s featured snippets.
The Modern SEO Reality:
Why Traditional SEO is Failing Contractors
Homeowners don’t just search, they research.
Today’s buyers move across platforms, consult AI tools, read reviews, and compare options before making a decision.
Yet too many contractors are stuck in an old SEO mindset:
❌ “We rank for keywords but get zero qualified calls”
❌ “Homeowners find us on Google but hire our competitors”
❌ “Our SEO company focuses on rankings, not revenue”
❌ “We’re invisible on voice search and mobile”
❌ “Google’s AI answers are stealing our clicks”
Our SEO strategy is a Play For More Leads—a combination of technical optimization, expert-level educational content, and smart structuring designed to help your business stand out where it counts.
By blending SEO with AEO, we position your business as the go-to authority in your niche—trusted not only by customers, but also by search engines and AI platforms. The result? More visibility, more engagement, and ultimately, more qualified leads coming straight to you.
We've Done The Research.
At FatCat, we’ve done the research. We know how homeowners search—whether it’s on Google, through voice assistants, or AI-powered tools—and we use that insight to craft a smart, customized SEO strategy that now includes Answer Engine Optimization (AEO).
Here’s how we put A Play For More Leads into motion:
Refresh your current content with search-friendly structure and keywords
Create educational blog posts that build trust and authority
Add pages that showcase your work and target your local market
With our strategy, your site becomes more than searchable—it becomes the answer.
Understanding the Basics of SEO (and Why It’s Evolving)
When a homeowner searches for “roof replacement” or “James Hardie siding near me,” Google—and now AI tools and voice assistants—rank contractor websites based on how relevant and helpful the content is.
That’s where SEO comes in.
Our strategy enhances traditional SEO with Answer Engine Optimization (AEO) to make your content more visible—not just in search results, but in AI-generated answers and voice searches too.
The more relevant and structured your content, the more likely it is to show up—and turn searches into sales.
Local SEO Dominator Package
Ready to dominate your local market? With our Local SEO Dominator package, you can supercharge your online presence and turn searchers into customers! For a limited time, get started with a high-powered local SEO strategy designed to boost your rankings, drive real traffic, and generate qualified leads — all without the hassle of figuring it out yourself. With expert keyword research, Google Business Profile optimization, citation building, and monthly reporting, we’ll help you take control of your local market and leave competitors behind. Don’t wait — claim your spot and start seeing results!
SEO Strategies For Home Improvement
Yes, optimizing content with the right keywords helps to bring more leads to your site. But you need to do more than small content tweaks to have a healthy SEO strategy. We offer a multi-faceted SEO approach to help you see more results.
We help optimize your website for geographically related searches based on your service area so you rank higher among the local competition.
On-Page SEO
We look at your current content and make suggestions for SEO improvements. We also create new content that positions your company as an industry expert.
Site Audits
We take a deep dive through your entire site to identify any areas of improvement and develop a custom SEO strategy that will help fix the issues.
Keyword Research
We know how homeowners think when they’re searching for your services. Using this, we research and identify local keywords that are relevant to your business.
Technical SEO
The technical part of your website also plays a role in your SEO success. We identify and fix any errors that are negatively affecting your search ranking.
Google Business Profile
Your Google Business profile helps to put your company on the (digital) map. We manage your profile and optimize the listing, posting to it regularly so it’s easier for Google to find and rank your business.
Content Creation
We create content like blogs, landing pages, and featured projects that are written for humans, yet optimized for search engine robots, so the right people will find your site.
NAP Citation
We make sure your name, address, and phone number (NAP) are updated and indexed so they appear in online directories. If your information changes, we’ll make sure it’s updated online.
Schema
We make it easier for search engines to crawl your website to better understand what types of services you provide.
When SEO Is Done Right
We are more than just a digital marketing team. While most SEO efforts can take between 6-12 months to see results, we are also your strategic partners with an expert understanding of the home improvement contractor industry. We combine our industry knowledge with digital marketing tactics to help clients:
- Improve their online brand visibility
- Reduce their cost-per-lead
- Get more relevant site traffic
- Increase the flow of qualified leads
- Get better rankings on Google
- Outrank their competitors
Are You Getting a good ROI for your SEO?
Often when clients come to us for help, their site ranks hundreds of keywords. That sounds great until you realize they’re the wrong keywords.
What’s an example of a “wrong” keyword? We’ve seen one-day bath installers rank for “round bathtubs” and “toilets” when they install neither. We once saw a roofing contractor rank for “dog parks near me.”
Our SEO strategy is aligned with your business strategy and your highest profit jobs.
If you only install gutters as part of a roofing job, then we won’t optimize for “gutter installers” because we know you don’t want those calls.
At the end of the day, SEO only works if it contributes to revenue. We get that.
Staying On Top of the Evolving SEO Landscape
As the go-to marketing partner for our clients, we stay on top of the ever-evolving SEO landscape. With AI changing the game for the digital space, we’re here to be a resource and true partner. Check out some of the news .
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