SEO Built for Contractors
Who Want to Win Locally
Search Engine Optimization + AI Visibility
"Wish we hired them 3 years ago"
"very excited about our future"
"AMAZING to work with"
Stop Losing Jobs to Competitors
Who Show Up First on Google
That’s where we come in. ➡️
We don’t just write content. We build digital momentum. Our modern SEO strategy now includes Answer Engine Optimization (AEO)—a powerful approach that makes your website more than just visible in search results. It helps you show up as the answer in AI-generated responses, voice searches, and Google’s featured snippets.
The Modern SEO Reality:
Why Traditional SEO is Failing Contractors
Today’s buyers move across platforms, consult AI tools, read reviews, and compare options before making a decision.
Built for EEAT & AI Visibility: The Future of Search Is About Being the Best Answer
- Content That Guides the Buyer’s Journey: Easy-to-understand, clear, and helpful — from answering early-stage questions to sealing the deal with conversion-focused calls to action
- AI-Optimized for Visibility: We write with search generative AI in mind, ensuring your content ranks high where it matters, whether in traditional results, voice queries, or AI-driven zero-click answers
- Trust-Building Signals: We integrate EEAT best practices so AI sees your company as the top expert in your service area, helping you dominate local search results and win more leads
Our Full-Funnel SEO System: Built for How Homeowners Actually Research and Buy
The Modern Homeowner’s Research Journey:
Revolutionary 4-Pillar Approach:
1. Capture the Modern Homeowner’s Research Journey
- Discovery to Decision: Show up in search results across every stage: questions, comparisons, reviews, and estimates
- Local SEO Authority: Optimize your Google Business Profile, generate 5-star reviews, and create local landing pages for each service area
- Technical & Mobile Optimization: Fast, mobile-first design, voice search readiness, and “near me” targeting for high-intent local traffic
- Credibility Signals: Use schema markup, trusted citations, and E-E-A-T strategies to build authority with both search engines and homeowners
2. Full-Funnel Content Strategy
- Top-of-Funnel: Educational guides that build trust (“How to Choose the Right Siding for Your Home”)
- Middle-of-Funnel: Detailed service comparisons and case studies
- Bottom-of-Funnel: Conversion-optimized service pages with clear CTAs
- Video SEO: YouTube optimization for visual learners
3. AI-Optimized Search Presence
- AI Algorithm Adaptation: We continuously monitor and adapt to evolving AI ranking factors, ensuring your content stays aligned with what search engines prioritize
- Conversational Search Optimization: Our team optimizes for how users actually search today – through voice queries, natural language, and AI-powered search experiences
- Zero-Click Strategy Development: We position your business to capture visibility in AI-generated answers and featured snippets where users find information without clicking
- Future-Ready Content Architecture: We structure your digital presence to perform well across emerging AI platforms and search technologies as they evolve
4. Conversion & Revenue Tracking
- Advanced call + form tracking with lead attribution
- CRM integration to track from click to closed job
- Conversion rate optimization on all landing pages
- ROI reporting tied to actual revenue, not just rankings
Real Results Form Real Contractors
The Challenge
A full-service exterior remodeling contractor in Raleigh was struggling to grow their organic lead volume despite offering a wide range of services, including siding, roofing, gutters, windows, and doors. Their website lacked optimized, service-specific content, which limited their ability to compete in organic search and attract qualified leads consistently.
Our Solution
We developed and executed a comprehensive content strategy to expand and optimize their existing website. This included building out individual service pages, enhancing location relevance, and implementing structured content aligned with how potential customers search for exterior remodeling solutions. Our goal was to increase both organic visibility and on-site conversions by positioning the brand as a trusted, full-scope provider in their local market.
The Results
Following the content expansion and optimization, the contractor’s monthly organic leads more than doubled — increasing from 27 to 61 per month, a 190.04% growth. The improved structure and clarity of the site made it easier for both users and search engines to understand the full range of services offered, driving better engagement and higher lead generation.
Our Proven "Play For More Leads" SEO System
Phase 1: SEO Foundation & Business Alignment (Month 1)
- Technical SEO analysis (Core Web Vitals, mobile optimization, site speed)
- Local SEO assessment and competitor gap analysis
- Content audit identifying conversion opportunities
- User experience (UX) evaluation for lead capture optimization
- Map your highest-profit services to search intent stages
- Identify local keyword opportunities your competitors are missing
- Create content calendar aligned with seasonal buying patterns
- Set up advanced tracking for leads, calls, and revenue attribution
Phase 2: Technical Excellence & Local Dominance (Months 1-3)
- Site speed optimization for mobile and desktop
- Schema markup implementation for rich snippets
- Accessibility improvements and Core Web Vitals optimization
- Landing page CRO to maximize lead conversion rates
- Google Business Profile optimization and ongoing management
- Strategic review generation and reputation management
- Local citation building and NAP consistency across 50+ directories
- Service area pages optimized for “contractor near me” searches
Phase 3: Content Authority & AI Optimization (Months 2-12)
- Educational blog posts targeting research-phase questions
- Service comparison guides for consideration-stage buyers
- Video content optimized for YouTube and Google search
- FAQ-rich pages designed for featured snippets and voice search
- Google SGE (Search Generative Experience) optimization
- Featured snippet targeting for instant answer visibility
- Voice search optimization for mobile and smart devices
- Zero-click result optimization to maintain brand visibility
Phase 4: Performance Tracking & Continuous Growth
Search is always evolving, and so are we. We don’t just set it and forget it; we partner with you to adapt, optimize, and grow month after month.
- Advanced call tracking with CRM integration
- Lead source attribution from first click to closed deal
- Monthly performance reviews with actionable insights
- Competitor monitoring and strategic adjustments
Ready to See Your Custom Growth Plan?
What Makes FatCat Different?
We Build Complete Digital Research Experiences
✅ Modern Search Strategy for 2025
✅ Full-Funnel Revenue Focus
✅ Contractor Industry Expertise
✅ AI-Optimized for the Future
✅ Conversion-Driven Design
Our Complete SEO + Lead Generation Package
Yes, optimizing content with the right keywords helps to bring more leads to your site. But you need to do more than small content tweaks to have a healthy SEO strategy. We offer a multi-faceted SEO approach to help you see more results.
Dominate Google Business Profile, manage reviews, and capture “near me” searches with location-specific landing pages
🎥 Video SEO + Multi-Platform Optimization
YouTube optimization, social media content, and video embeds that capture visual learners and mobile users
🔗 Digital PR + Authority Building
Earn high-quality backlinks through industry partnerships, media placements, and thought leadership content
🎯 Strategic Keyword & Intent Research
Target keywords that drive your most profitable jobs across the entire buyer journey from research questions to “ready to hire” searches
🏗️ Technical SEO + Conversion Optimization
Fix backend issues preventing rankings PLUS optimize for lead capture and conversion rates
🎧 Dedicated Success Management
Your own SEO strategist who knows contractors, understands your market, and reports on business results, not just rankings
✍️ Full-Funnel Content Strategy
Educational guides, service comparisons, and conversion-focused pages that build trust and drive action
📊 Advanced Lead Tracking + CRM Integration
Track every lead from first click to closed deal with call tracking, form analytics, and revenue attribution
🤖 AI-Optimized Search Presence
Featured snippet targeting, voice search optimization, and Google SGE preparation for future-proof visibility
Frequently Asked Questions
How long before I see results?
What's different about SEO in 2025?
Everything. Google’s AI features, voice search, mobile-first indexing, and zero-click results have changed the game. We optimize for featured snippets, Google’s AI-generated answers, and voice queries like “Hey Google, who’s the best roofer near me?” Most agencies are still stuck using 2018 tactics.
How do you measure real ROI, not just rankings?
We track the metrics that matter to your business: qualified phone calls, form submissions, appointment bookings, and closed deals. Our reports show exactly how SEO leads convert into revenue, including average job value and customer lifetime value. You’ll know within 30-60 days if our leads are higher quality than your current sources.
Will this work with Google's AI and voice search changes?
Absolutely. We specifically optimize for Google SGE (Search Generative Experience), featured snippets, and voice search queries. When homeowners ask smart speakers or AI assistants for contractor recommendations, our clients show up as the answer.
What if my market is super competitive?
Great question. We’ve successfully helped contractors in ultra-competitive markets. Our secret? We target the entire buyer journey, not just obvious keywords. While competitors fight over “roofing company,” we capture homeowners researching “signs you need roof replacement” and “metal vs. asphalt shingle pros and cons.”
How is this different from other SEO companies?
Three key differences: (1) We focus exclusively on contractors, so we understand your business model and seasonal patterns, (2) We optimize for 2025’s search landscape, not outdated tactics, and (3) We track leads and revenue, not just keyword rankings. Plus, no long-term contracts and a 90-day performance guarantee with specific timeline expectations.
Get Answers to Your Specific Questions
Limited Time: Complete Local Dominance Package
Ready to capture every homeowner researching contractors in your market? Our Complete Local Dominance Package combines modern SEO with lead generation and conversion optimization—everything you need to win in 2025’s search landscape.
What's Included
(Normally $5,500/month):
Special Launch Pricing: $3,495/month (Save $2,005)
Plus: Free comprehensive audit and strategy session ($2,500 value).
This offer expires June 20th. Only 3 spots available for Q3 2025.
Don't Let Another Day of Lost Leads Pass By
✅ Week 1:
Comprehensive audit reveals exactly why you’re losing leads to competitors
✅ Month 1:
Technical fixes improve site speed and mobile experience for better conversions
✅ Month 2:
New content starts capturing research-phase homeowners
✅ Month 3:
Local SEO improvements drive more “near me” searches and calls
✅ Month 6:
Steady stream of qualified leads from organic search across the buyer journey
✅ Month 12:
You’re the go-to contractor for both AI answers and traditional search results
Ready to Stop Losing Jobs to Competitors?
See exactly what's holding you back (30-minute call)
Custom plan for your market and services (60-minute consultation)
Start dominating your market immediately (limited time offer)
About FatCat Strategies
Your Strategic Partners in Home Improvement Marketing
Why contractors choose us:
- 200+ successful contractor clients
- $50M+ in additional revenue generated
- Average client sees 340% increase in organic leads
- 4.9/5 star rating from client reviews
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