Pay Per Click Management for Contractors

We're Google AdWords certified and have a proven track record of improving our clients' PPC ROI.

We don't "set it & forget it"

Our Pay Per Click management for home improvement contractors is very hands-on. Every morning we review our clients’ online ad campaigns, whether it’s AdWords, Facebook, YouTube pre-roll, Instagram, Pandora, or all of the above.

We actively monitor and adjust keywords, display placements, geo-targeting, and bidding to ensure that your ads are getting in front of the right people, at the right time.

We also actively experiment with the forms on your website.  High click-through rates aren’t any good if visitors don’t engage with your site.

And, we work closely with our clients’ sales team to make sure that the leads we generate are actually turning into appointments and sales.

Paid Search Advertising

When it's done well, PPC can be the most cost-effective form of lead generation. 

PPC Remarketing

Remarketing campaigns are a great way to stay "top of mind" with prospects and past customers. This technology is always evolving. Just recently we've been able to integrate Facebook and Google AdWords remarketing data with marketing automation software to even further tailor custom messages to specific targets. 

Social Advertising

Need to generate awareness about your brand, product or service? We’ll develop a social strategy tailored to your industry and audience. 

Display Advertising

We offer individual display marketing strategies to increase brand exposure, engagement and conversions. We successfully manage both direct response campaigns and brand awareness campaigns.

What's included in our professional PPC management services?

  • Keyword Discovery & Selection
  • Ad Text Creation
  • Display Ad Creation
  • Landing Page Design
  • Call Tracking
  • PPC Monitoring
  • PPC Cost Management
  • Campaign Optimization
  • Conversion Tracking
  • Competitive Research
  • A/B Testing
  • Landing Page Optimization

Comprehensive services. Flat, predictable monthly fees. 

FatCat Strategies is your one-stop shop for both digital marketing and traditional marketing.

For 15 years, we’ve helped our clients achieve their marketing goals and control costs at the same time. How do we do it? We structure almost everything we do around a flat, predictable monthly fee that’s tailored to the needs of each client. That means if you need our help with Pay Per Click management for contractors, then that's what we'll do — along with email and social media marketing — if that's what you need. All for a flat monthly fee.  

Need help with your online advertising? 

What clients say

"Whenever we start a new project with FatCat, they make sure that they have a solid understanding of how the project not only fits in to our marketing strategy, but to our overall business strategy. FatCat is a very important extension of our team, and we trust them to help us get the most out of our marketing dollars."
Heather Gudac
Partner & Operations Manager, Financial Symmetry