Digital Marketing for Aging-in-Place Contractors
We understand the specialized needs of the aging-in-place industry—and we’re here to help you connect with more qualified leads.
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Limited Time: Get a FREE Review Generation Kit after your first month with FatCat Strategies to boost your reputation and attract more clients!
Offer Details: To qualify for the free review generation kit, the proposal must be signed within one week of receipt, and payment must be received per the terms in the service agreement.
We Specialize in Marketing Aging-in-Place Businesses
At FatCat Strategies, we understand that marketing for aging in place services isn’t just about visibility—it’s about trust, timing, and compassion. Your audience is often made up of adult children researching for their aging parents, or seniors themselves navigating big decisions. Whether you install stair lifts or redesign kitchens for accessibility, we help your business get in front of the right people at the right time—with a message that speaks to what matters most: safety, independence, and dignity.
We Know Aging-in-Place
Your services—like installing walk-in tubs, ramps, or platform lifts—are life-changing. But to make an impact, people need to find you first. That’s where we come in.
At FatCat Strategies, we craft digital marketing strategies specifically for aging in place contractors. We don’t do generic—we do laser-focused lead generation that connects you with homeowners and families who are actively seeking solutions.
We know how to market:
- Stair lifts & platform lifts as mobility solutions that keep people in their homes longer
- Accessible bathrooms as essential upgrades for fall prevention
- Kitchens with smart layouts as key to maintaining independence
- Ramps and entrance modifications as simple, empowering changes
We understand your audience’s pain points and priorities. Our campaigns are built to earn trust quickly, answer common concerns, and encourage action.
Paid Search for Aging-in-Place
Reach people right when they’re searching for solutions to safely age at home. Our expertly managed PPC campaigns on Google and Bing ensure your business shows up when it matters most. We craft ad campaigns that speak to the unique concerns of your audience—highlighting safety upgrades, accessibility renovations, and independence. With ongoing optimization, we maximize your return on ad spend, increase click-through rates, and generate valuable leads from people ready to take action.
SEO for Aging-in-Place Services
We help you rise in the search rankings with SEO strategies tailored to the aging in place market. By targeting the right keywords—like “home modifications for seniors” or “accessible bathroom remodeling”—we help your business appear when potential clients search online. Our SEO services include technical optimization, local SEO to enhance visibility in your service area, and link-building strategies to grow your authority. With FatCat, your business becomes easier to find for the people who need you most.
Website Management for Aging-in-Place Businesses
Your website should do more than look professional—it should inspire trust and convert visitors into leads. We create mobile-responsive websites that reflect the compassion, safety, and professionalism of your work. From layout to copywriting, we optimize every element of your site to speak directly to the needs of seniors and their caregivers. Our websites are easy to navigate, ADA-conscious, and designed with clear calls to action to generate meaningful inquiries.
Social Media Management
Meet your audience where they spend time online—especially adult children researching care for aging parents. We manage social media accounts on Facebook, Instagram, and LinkedIn, helping you build awareness, showcase completed projects, and create trust through engagement. Our posts are tailored to the aging in place industry and aim to foster credibility, educate followers, and drive traffic to your website.
Email Marketing
Stay top of mind with leads and clients through professionally designed email campaigns. We manage email newsletters, automated sequences, and promotions that educate your audience about safety upgrades, funding options, and seasonal needs. Our email marketing keeps you connected, nurtures relationships, and encourages referrals from happy clients.
Content Marketing
Establish your company as a trusted expert with thoughtful, informative content. From blog posts about aging safely at home to case studies on successful accessibility remodels, our content strategies build trust and improve your website’s SEO performance. We focus on delivering helpful, conversion-focused content that demonstrates your commitment to safety and dignity.
Online Reputation Management
Your reputation is everything—especially when families are making important decisions about their loved ones’ safety. We help you collect and manage reviews across platforms like Google, Yelp, and Angi. By encouraging satisfied customers to leave positive feedback and addressing concerns with care and professionalism, we help you build a trustworthy and credible online presence.
Lead Tracking and Analytics
Understand what’s working—and what’s not—with transparent reporting. We provide detailed analytics on web traffic, conversions, ad performance, and more. With this insight, you can make data-driven decisions and continually refine your marketing approach to maximize your return on investment.
Is FatCat Strategies Right for Your Aging-in-Place Business?
If your business installs stair lifts, ramps, or custom accessibility solutions, you know your work changes lives. But are you connecting with enough people who need those changes?
We specialize in helping home improvement pros grow through smart, empathetic, and effective digital marketing. Our team understands your services, your audience, and your goals—and we know how to build digital strategies that generate real, meaningful leads.
Want to See How You Stack Up?
Let us perform a free competitor analysis for your market. We’ll evaluate:
- Who’s ranking on Google in your area
- What kind of content and ads your competitors are running
- How you can differentiate and dominate
We’ll turn that insight into a plan tailored to your business—and your growth goals.
