Social media can be challenging for many businesses, but Instagram is a whole other ballgame. A large number of businesses on Instagram have been struggling lately to generate the engagement they need to succeed.
This is because there aren't a lot of ways your contractor business can get insight into your content performance.
Fortunately, there are a few tools you can use to help gain a better insight into your target audience.
- Onlypult. Onlypult is an SMM tool for Instagram that lets you know what your competitors are posting so you can track them and refine your own Instagram marketing strategy. This tool allows you to see all of your competitor posts in one place.
- Schedugram. One of the keys to a successful Instagram strategy is to post content consistently. With Schedugram, you can schedule your content for easy publishing. The tool publishes your content for you once you've scheduled it for publication and even leaves your first comment.
- Later. Another way you can post content consistently is by creating a visual content calendar through Later. Later allows you to make a content calendar for your future Instagram posts so you can focus on telling great stories and building stronger connections with your consumers.
- Minter.io. It can be challenging to determine how your Instagram content is working with your consumers. Minter.io gives you the in-depth analytics you need to understand your audience engagement so you can optimize your future content. The tool analyzes your Instagram profile and its history. From there, Minter.io will provide you with a summary of the changes you may want to make for optimal user engagement. By digging into your Instagram data, you're able to improve your business performance and create better Instagram content.
Need help with your company Instagram for home improvement leads?
A large portion of your target audience uses social media. In fact, up to 72% of adult Internet users use Facebook. That's why it's so important to use social media pages like Instagram for home improvement leads.
FatCat Strategies has the web development and web design experience to help you with your business' lead generation and general contractor marketing. For more information about how we can help you with your home remodeling leads on Instagram or elsewhere, contact FatCat Strategies today.