Homeowners spent $522 billion on home improvements between 2017 and 2019. That’s an estimated 115 million projects. With home improvement projects on the rise, it’s important to find a way to market yourself.
Otherwise, you might miss a chance to reach more clients this year.
Here are nine lead generation tips for replacement contractors to keep in mind. With these tips, you can reach more clients and book more projects. Otherwise, your competitors might draw those home improvement leads instead.
Don’t give them the chance! Instead, improve your contractor marketing strategy with these tips today.
1. Establish Your Brand
The first step to successful contractor marketing is to differentiate yourself. Otherwise, your competitors might have an easier time drawing home improvement leads instead.
Take the time to establish a distinct, eye-catching visual brand. Your brand should include your:
- Mission statement
- Vision statement
- Logo
- Personality
- Voice
- Tone
- Color palette
- Imagery styles
- Font styles
You’ll need a distinct brand while using the rest of these lead generation tips for replacement contractors. Each time consumers see your brand, brand awareness will start to grow. They could become more aware of you as a result.
The next time they need a contractor for a home improvement project, they’ll recall seeing your brand.
2. Create Opportunities
You’ll struggle to use these lead generation tips for replacement contractors if your website is old and outdated. Instead, update your website to ensure it’s fast, mobile-optimized, and secure.
Make sure there are multiple lead generation opportunities throughout your website, too.
First, add an eye-catching call to action button at the top right corner of the navigation bar. Urge homeowners to contact you for their next home improvement project.
Consider adding short, simple forms above the fold on your website, too. Homeowners will immediately see a way to contact you online.
You can also add an email newsletter form. You can share helpful home improvement tips and project ideas with your audience.
Otherwise, add a chatbot to your site. Chatbots can answer consumer questions when you’re not available. Consumers will see you’re able to help.
They might start to see you as a go-to resource as a result.
3. Improve the User Experience
As you make improvements to your website, consider improving the user experience (UX), too.
It’s important to make sure your site is fast and easy to use. Otherwise, people will leave. If people leave without exploring, your website’s bounce rate will rise.
A high bounce rate can hurt your search engine rankings. It could impact other areas of your lead generation strategy, too. For example, you might have to pay more for pay-per-click (PPC) advertising.
You can update the user experience by ensuring your pages load quickly. Run your website through Google’s PageSpeed Insights to determine what’s causing it to lag.
Make sure your site is mobile-optimized, too. You might miss a chance to generate home improvement leads if it’s not. You can run your site through Google’s Mobile-Friendly Test to check.
Otherwise, work with an experienced digital marketing agency. They can update your site to improve the user experience.
4. Create Content
If you want to improve your contractor marketing strategy this year, start building your credibility. Show consumers your experience and expertise as a contractor. Boosting your credibility can help brand trust grow.
You’ll have an easier time generating home improvement leads as a result.
You can demonstrate your experience by creating high-quality content for your website. You can create:
- Blog posts/articles
- Webinars
- Infographics
- Polls
- Videos
- Quizzes
- eBooks
Focusing on quality over quantity when creating your content.
5. Use Search Engine Optimization
Once you start creating content for your website, optimize it for search engines.
About 70% of online experiences start with search engines like Google. Over 50% of all website traffic comes from organic searches, too.
Search engine optimization (SEO) can help your website content rank higher in a search. Then, consumers can click on your content to visit your site.
With SEO for contractors, you can generate more brand awareness, website traffic, and leads.
As part of your SEO strategy, make sure to update your Google My Business listing. Consumers will have an easier time finding you online. Then, they can call you directly or visit your site.
6. Create PPC Ads
Pay-per-click advertising can also help you generate brand awareness, website traffic, and leads.
Your ads will appear based on the keywords homeowners use when searching for contractors online. You can create text or visual ads to direct consumers to your website.
As you use these lead generation tips for replacement contractors, consider hiring an experienced marketing agency. They can set your campaigns up for success.
7. Nurture With Email Marketing
As you start generating email newsletter subscribers, make sure to provide them with the content they want. Create a drip email marketing campaign to continue nurturing your leads.
You can use email marketing to direct people back to your website. Then, you’ll have a second chance to turn that homeowner into a client.
8. Stay Social
Don’t forget to use social media marketing! Social media marketing will allow you to share your content with a wider audience. Post photos from your recent home improvement projects, too.
Add a call to action to your posts to direct people to visit your website and learn more. Then, they can convert into a lead on your site.
As people start commenting on your posts, make sure to respond. Answer any questions they have.
Let your social media followers know you’re there to help.
9. Analyze and Optimize
Once you start learning how to find leads, analyze your results. Which campaigns are helping you generate the most leads? Which strategies aren’t working?
Reviewing your analytics will help you make more informed decisions in the future. Then, you can update your campaigns and optimize them for better results.
Marketing Improvements: 9 Lead Generation Tips for Replacement Contractors
Don’t let other contractors in the area steal your clients. Instead, give these nine lead generation tips for replacement contractors a try. With these tips, you can generate more home improvement leads than ever before!
You don’t have to develop your contractor marketing strategy alone. We can help.
Contact us today to discuss your business goals!
