The Challenge: A Disjointed Online Footprint
A well-established roofing contractor based in Ohio came to us facing a common—but costly—problem: a fragmented digital presence. Over time, the company had developed multiple websites and landing pages tied to different domains, each built for various campaigns, services, or local markets. While the intent was to cover more ground online, the result was the opposite. These disconnected web properties diluted their SEO authority, created internal competition between their own domains, and ultimately made it harder for potential customers to find them online.
In a highly competitive industry like roofing—where local visibility, trust signals, and search engine rankings can make or break a company’s lead flow—this fragmented strategy left the contractor lagging behind competitors. Their multiple sites had inconsistent branding, duplicate or thin content, and uneven technical SEO performance. It was clear that without a focused, strategic shift, their digital presence would continue to underperform.
Our Solution: Strategic Consolidation and Proven SEO Framework
Our first step was to audit all of the contractor’s existing domains and digital assets. We evaluated performance metrics, backlink profiles, content quality, and user experience across the board. Once we had a clear picture, we recommended consolidating their scattered digital properties into a single, unified domain—one that would serve as the cornerstone of their online presence moving forward.
We migrated their strongest content into a new, centralized website built on our proven roofing contractor template—designed specifically for SEO performance, lead generation, and user conversion. The new site architecture was built around the principles of:
- Local authority building: We optimized location-based service pages with schema markup, hyper-local keyword targeting, and Google Business Profile integrations to ensure strong local search visibility.
- AI-optimized search presence: We leveraged modern keyword research tools and AI-powered content strategies to identify high-value, low-competition terms, and tailored each page for semantic relevance and search intent.
- Conversion-focused design: Every page was strategically designed to convert visitors into leads, with clear calls to action, trust-building elements like testimonials and certifications, and mobile-friendly navigation to support user experience across devices.
Additionally, we implemented a structured internal linking strategy to ensure that Google could easily crawl and understand the hierarchy and intent of each page. This helped to concentrate domain authority and improve crawl efficiency, both critical for SEO growth.
The Results: Rapid Visibility Gains and Sustained Growth
Within just three months of launching the consolidated site, the improvements were already significant. Google had fully indexed the new website, and early performance metrics were extremely promising. Year-over-year traffic increased by an impressive 173%, marking a complete transformation in how the contractor showed up online.
More importantly, the quality of traffic improved. Visitors were spending more time on the site, bounce rates decreased, and conversion rates began trending upward as users found it easier to navigate and trust the unified brand experience. The contractor began receiving more calls, form submissions, and appointment requests—signaling not just more traffic, but better leads.
Why It Worked: The Power of Consolidation and Clarity
This case highlights a critical insight for many home service contractors: more websites do not equal more visibility. In fact, spreading efforts thin across multiple domains often results in weaker SEO performance and a confusing user experience.
By consolidating web properties under one optimized domain, we helped this roofing contractor focus their SEO authority, streamline their messaging, and create a user journey designed for conversion. With our specialized knowledge in the home improvement space, we were able to apply strategies that work specifically for contractors competing in local markets.
Conclusion
For roofing and home service contractors, digital success doesn’t come from doing more—it comes from doing the right things in the right order. Strategic consolidation, supported by a robust SEO foundation and conversion-driven design, can make the difference between digital obscurity and market dominance.
This Ohio roofing contractor’s story is proof that with the right partner and a focused strategy, even a fragmented online presence can be turned into a competitive advantage—and fast.
