Avoiding Common PPC Pitfalls
In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results.
Direct Mail Solutions
Get in Front of the Right Homeowners—Directly in Their Mailbox Direct Mail Solutions by FatCat Request a proposal COmpare Plans From broad neighborhood coverage to ultra-targeted outreach, we offer flexible direct mail solutions tailored to your goals and budget. Why Direct Mail Still Works 90% of mail gets opened—far more than email. Homeowners still trust […]
Digital Marketing Agencies: Finding the Right Fit
In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results.
DIY Social Media Kit
This package is great for home improvement companies that want to maintain a polished social media presence without the cost of a full-time content creator. Look like a pro on social — without hiring one. DIY Social Media Kit Sign Up Today! This is perfect if you’re not ready for full social media management but […]
5 Ways a Call Center Can Supercharge Your Digital Marketing Efforts
For home improvement contractors, particularly those specializing in replacement services such as windows, roofing, and siding, generating and converting leads is crucial. Integrating a call center with your digital marketing strategy can amplify your efforts and drive better results. A dedicated call center staff can handle leads efficiently, ensuring that no opportunity slips through the […]
Effective CRM Solutions: Streamlining Your Digital Marketing Efforts
Episode 2.04: Effective CRM Solutions: Streamlining Your Digital Marketing Efforts All Episodes Why Every Contractor Needs a CRM—Yesterday Are you still managing leads with sticky notes, whiteboards, or spreadsheets? It might have worked when you started, but if you’re serious about growing your home improvement business, it’s time to graduate to a CRM. In Episode […]
How ChatGPT Will Change SEO for Contractors: Measurement and Strategy
A New Era of Search Is Here Search is evolving fast—and it’s not just about Google anymore. With the rise of AI tools like ChatGPT, Bing Chat, and Google’s Search Generative Experience (SGE), homeowners searching for contractors aren’t always clicking on 10 blue links. Instead, they’re asking AI to recommend the best siding contractor near […]
Importance of Call Centers in Digital Marketing Campaigns
Episode 2.03: Importance of Call Centers in Digital Marketing Campaigns All Episodes Why Your Marketing ROI Might Be Failing — and How a Call Center Can Fix It If you’re investing in digital marketing — PPC, social ads, sweepstakes campaigns — but not seeing the revenue you expected, the problem might not be your ads… […]
Effective Lead Generation on a Budget
Episode 2.02: Effective Lead Generation on a Budget All Episodes Budget-Friendly Lead Generation Tactics for Home Improvement Contractors For many home improvement contractors—especially those still growing to their first $5 million in revenue—marketing budgets are often tight. But that doesn’t mean you have to sacrifice the quality of your lead generation efforts. In fact, some […]
SEO & PPC: Basics for Boosting Online Visibility
Episode 2.01: SEO & PPC – Basics for Boosting Online Visibility All Episodes SEO vs. PPC for Home Improvement Contractors: Which Should You Choose? Welcome to a new season of the Digital Marketing for Contractors podcast! Brought to you by FatCat Strategies, this episode kicks off our brand-new two-part series titled “Build, Grow, Dominate: Marketing […]
Local SEO Dominator
Home improvement businesses looking to dominate the top 5 cities/towns in their service area and convert local searches into real leads! Show up locally. Win locally. Grow fast. Local SEO Dominator Sign Up Today! “This package is built for home improvement pros who want to dominate their top markets online. If you’re not showing up […]
Access Our Marketing KPI Calculator
Our Marketing Calculator Series Easy to Use Calculators for every step of your marketing journey What problem are you trying to solve? I Need to Grow My Revenue I Need to Eliminate Lead Aggregators I Need to Add A New Service or Product I Need to Expand Into a New Territory Grow Your Revenue How […]
Why Home Improvement Contractors Need Online and Offline Marketing to Thrive
At Fat Cat Strategies, we’ve spent years helping home improvement contractors grow their businesses through strategic marketing. While digital marketing is often the star of the show, we’ve learned that it can’t do all the heavy lifting on its own. In fact, some of the most successful contractors we’ve worked with have cracked the code: […]
Digital Mess
Episode 022: Digital Mess Audio only version of the podcast here.
How to Choose the Right Digital Marketing Agency for Your Contractor Business
As a home improvement contractor, reaching the point where you need outside help to scale your business is both exciting and daunting. Marketing is a critical part of your growth, but when should you bring in an expert? More importantly, how do you choose the right digital marketing agency to partner with? In this post, […]
Avoiding Burnout: Tips for Home Improvement Business Owners
Running a home improvement business can be incredibly rewarding, but it also comes with its own set of challenges that can lead to burnout. With long hours, demanding clients, and constant pressure from all sides — lead generation, production schedules, a tight labor market, and more — the stress can quickly build to a breaking […]
SEO vs PPC for Home Improvement Lead Generation
SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are like the Batman and Robin of the digital marketing world – different approaches, but both aiming to boost online visibility and get more local homeowners checking out your website. Here’s the lowdown on how they’re different: 1. What They Are: 2. What They Cost: 3. When You […]
SEO Terminology Cheat Sheet
Ever wondered what all those technical SEO terms mean? Well we made cheat sheet just for you!
Continuing Education for Contractors
Audio only version of the podcast here.
Writing Great Social Media Posts
Audio only version of the podcast here.
Make the Most of Your Slow Season
Audio only version of the podcast here.
Building Brand Awareness
Audio only version of the podcast here.
Capturing Great Job-site Photos
All Episodes The Importance of Job Site Photos in Your Digital Marketing Strategy When it comes to marketing your home improvement business, job site photos play a critical role in showcasing your work and attracting new customers. In this blog post, we’ll explore why job site photos should be more than just an afterthought, and […]
How Long Does it Take for My Website to Rank
How Long Does It Take for My Contractor Website to Rank on Google? All Episodes As a home improvement contractor, one of the most common questions you might have when diving into digital marketing is: “How long will it take for my website to rank on Google?”. We’ll break down the factors involved in ranking […]
Level Up Your Marketing, Level Up Your Business
The Three Levels of Contractor Marketing: How to Grow Your Business All Episodes As a home improvement contractor, marketing can feel overwhelming, especially as your business grows. Understanding the different stages of contractor businesses and how marketing evolves at each stage can help you develop a strategy that works for your growth goals. We’ll explore […]
Level Up Your Contractor Business
All Episodes Level Up Your Contractor Business: Key Strategies for Growth At Fat Cat Strategies, we are passionate about helping home improvement contractors achieve their business goals. This blog post outlines crucial steps for transitioning through different levels of business development. Whether you’re in the early stages of building your business or aiming to dominate […]
Google My Business
Episode 003: Google My Business All Episodes Harnessing the Power of Google Business Profile for Contractors Optimizing your Google Business Profile is a powerful way to enhance your online presence, build trust, and attract more clients. By following these steps and maintaining an active profile, contractors can leverage GBP to drive business growth and success. […]
Digital vs Traditional Marketing
Episode 001: Digital vs Traditional Marketing All Episodes Understanding the Basics: Digital vs. Traditional Marketing Digital Marketing encompasses all online efforts to attract customers to your business. At the core of these efforts lies your website. It’s the hub where potential customers land, learn about your services, and ideally, request a quote or make a […]
Level Up Your Contracting Business
Below is the transcription for the Digital Marketing for Contractors Podcast: Level Up Your Contracting Business. Click this link to listen to the podcast. We enjoy this topic around here at Fat Cat because really what it’s about is helping you contractors to be able to figure out where you’re at in your business. Where do you […]
Google Business Profile – What Is It and Why Do I Need It?
Below is the transcription for the Digital Marketing for Contractors Podcast: Google Business Profile. Click this link to listen to the podcast. Today we are excited to jump in and talk about something that is a hot topic for a lot of home improvement contractors. We want to provide some clarity today for you all […]
