Practical AI for Contractors: 10 Ways to Save Hours Every Week
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Reviews, Reputation & Referrals at Scale
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Paid Ads in 2026: What Still Works for Contractors
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
AI for Contractors: Real Use Cases That Actually Drive Growth
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Turning Happy Customers Into Your Best Sales Team
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
The Follow-Up Gap: Where Contractors Lose Money
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Local SEO Isn’t Dead — But It Is Different
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Why Most Contractor Websites Don’t Convert (And How to Fix Yours in 30 Days)
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
How Siding Contractors Can Show Up in AI Search (ChatGPT, Google AI, and Perplexity)
QUICK READ SECTION: How Siding Contractors Can Show Up in AI Search Want the quick and dirty answer? To appear in AI-powered search results, siding contractors should focus on: strong online business listings detailed customer reviews authoritative siding content local SEO and service area pages mentions on trusted third-party websites consistent business information across the […]
Winter 2025–2026 Industry & Digital Marketing News Roundup
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Scaling Past the Owner Bottleneck
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Construction PPC vs SEO: Real ROI Numbers for Contractors [2026]
Construction PPC costs can hit your wallet hard. Clicks cost between $25 to $75+ in major metropolitan areas. Your contracting business faces a crucial choice about marketing budget allocation between paid advertising and organic search, especially when you have such steep costs. PPC gives you instant visibility. SEO delivers better long-term value by a lot for […]
12 Better Than HomeAdvisor Lead Sources Contractors Trust in 2026
Are you tired of paying $15 to $100 per lead that might never convert? The best lead generation companies for contractors deliver more value than HomeAdvisor’s expensive promises. HomeAdvisor connects contractors with potential clients through their online platform and TV commercials. Their annual membership fee runs approximately $300-$350, and the per-lead costs pile up quickly. […]
Why Google Isn’t Enough Anymore (And What Contractors Should Do About It)
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Website Conversions in 2026: What Actually Works (and What Contractors Should Focus On)
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
The Real Cost of Bad Leads (And How to Eliminate Them)
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Rewind Series – SEO Trends You Can’t Ignore in 2025
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Rewind Series – Google Business Profile: What Contractors Must Know in 2025
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Rewind Series – Revisiting Brand Awareness: What’s Changed Since 2023
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Rewind Series – Revisiting Google Analytics 4: What’s Changed Since 2023
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Fall 2025 Home Improvement Industry & Digital Marketing News Roundup
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Summer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing Updates
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
The Power of Customer Reviews for Home Improvement Contractors
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Special Guest: Chris Edelen – Planning Your Exit
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Staying Human in the Age of AI: Trust, Authenticity & Competitive Edge
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Tactics Rewired: What Still Works, What Doesn’t
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
The Shift Has Begun: How AI is Redefining the Online
The Shift Has Begun: How AI is Redefining the Online Game All Episodes Are You Taking Action to Keep Up with the Shifting AI Landscape? In this first installment of a three-part mini-series, hosts Janet and Meredith explore how AI is fundamentally transforming the way homeowners search for services online and what that means for […]
Case Study: Building a Lead-Generating Digital Foundation for a Michigan Home Safety Contractor
The Challenge: Starting from Zero When a newly launched home safety contractor in Michigan approached us, they had a powerful mission—to help homeowners make their spaces safer through services like grab bar installation, stair railings, accessible bathroom modifications, and general fall prevention. But despite a clear value proposition and a growing demand for aging-in-place and […]
Why Every Contractor Should Be Paying Attention to the Aging-in-Place Market — Featuring Ross Gaskin from Health at Home
Why Every Contractor Should be Paying Attention to the Aging-in-Place Market – Featuring Ross Gaskin of Health at Home All Episodes Why Every Contractor Should Be Paying Attention to the Aging-in-Place Market As America’s population ages, the demand for accessible home modifications is booming — and savvy contractors are cashing in. In the latest episode […]
Case Study: Transforming a Fragmented Digital Presence for an Ohio Roofing Contractor
The Challenge: A Disjointed Online Footprint A well-established roofing contractor based in Ohio came to us facing a common—but costly—problem: a fragmented digital presence. Over time, the company had developed multiple websites and landing pages tied to different domains, each built for various campaigns, services, or local markets. While the intent was to cover more […]