Increase Your Lead Generation With Device & Time-of-Day PPC Targeting
In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of person. That’s why PPC ad targeting is so effective, and why we’ve dedicated time and resources into making videos and posts to educate you about them. Previously, we’ve stressed the […]
PPC Demographic Targeting Helps Get the Right Customers to Your Site
Demographic targeting is a feature that all home improvement and remodeling contractors should be taking advantage of. If you’re not already, it’s likely that your paid ads are being served to people who, put simply, won’t find them very useful. Meaning that they won’t become a lead and you won’t make a sale. Demographic targeting […]
How PPC Location Targeting Can Make (or Break) Your Marketing Efforts
Welcome back to another edition of our FatCat Tip of the Week! Over the next four weeks, we’ll be releasing a series of blog posts and videos going over the top tips, tricks, and best practices for how to target your paid advertising campaigns to maximize leads and drive sales.
Use Google Analytics to Find Which Channels Produce the Most Remodeling Leads
Replacement contractors and home remodeling companies live and die by a steady lead flow. If you’re like many contractors, you probably sort every lead in your CRM into channels like “website” or “showroom” or “TV.” But, have you ever dug deeper into that “website” channel? Where exactly did those leads come from? If you’re like […]
Did You Just Get a Scary Email? | Marketing Scare Tactics Explained
Let’s set the scene. You’re a growing replacement contractor who just had one of your best years ever. You decide that it’s time to invest a bit more in your marketing, and after doing your research, partner with an agency that specializes in home improvement. The relationship is been off to a great start. They’re […]
Who owns your social media accounts? (it should be you!)
We’re back with the second video in our “Who Owns It?” series. This time we’re talking about social media and whether or not you own it. So we ask, do you own your company’s social media profiles? If you’re not sure, don’t worry – you’re not alone. Over the years, we’ve learned that many business owners […]
Who owns your Home Improvement Company’s domain? (it should be you!)
Your website is the center of your company’s digital footprint. And your website lives at a domain (www.yourcompany.com). Do you know who owns that domain? If you don’t know the answer to that question, the bad news is that it may not be you. Keep reading to learn more. What is a domain name, anyway? […]
Why Your Location Pages Hurt Your Website’s SEO & What You Can Do Instead
Have you ever clicked on a link from Google that took you to a page that offered little value? Were you forced to navigate to the correct page yourself? Well, you probably just landed on a doorway page. Doorway pages are a poor SEO tactic, and unfortunately, home improvement and remodeling contractor websites are some […]
4 Drip Email Marketing Strategies to Rehash Old Remodeling Leads That Didn’t Sell
Every home improvement company is unique, based on the products they sell, the services they provide, and the areas they serve. But, in our years working closely with this industry, we’ve seen that every home improvement company has the same goal: to generate a steady stream of leads. One way to get more leads? Drip […]
Do You Actually Own Your Remodeling Company’s Social Media Accounts?
For home improvement and remodeling contractors, social media marketing can be a very effective tool. It allows you to add personality behind your brand, show off photos of your beautiful workmanship, and raise awareness about your company. While large corporations and marketing agencies have dedicated teams to run their social media accounts, this just isn’t […]
Google Ads: The Latest Updates You Need to Know
Have you ever used a Google tool and felt like it had completely changed from the last time you used it? It’s not in your head! Google constantly tweaks their services and platforms in order to enhance the user experience for both searchers and advertisers. One of their most recent updates came to Google Ads, […]
8 Tips to Generate and Monitor Google Reviews for Your Home Improvement Business
Did you know that the only way you can show up ahead of other businesses in a Google search is if you have solid business reviews? The more reviews you have, the higher your site will rank in search results. On average, the #1 ranking on Google for a given search term has 33% more […]
Everything You Need to Know About Google My Business and Local SEO
Search Engine Optimization (SEO) should be a top priority for any business looking to reach clients and customers online. Local competition is fierce, so good SEO practices can be the differentiating factor between your business and your competitors. Tackling local search engine optimization can be daunting, but FatCat is here to help! Here are five […]
How Can I Train My Employees To Be Brand Ambassadors For My Remodeling Company?
All of your employees interact with your customers in some shape or form (be it directly or indirectly), which makes them great candidates to be brand ambassadors for your home improvement/remodeling company. As brand ambassadors, your employees can reach out to customers on a personal level and help to improve your company’s branding. But how […]
Build Your Home Improvement Email List: 7 Places To Add A Sign-Up Form
It can feel impossible to get more email subscribers on your website even after putting a lot of time and effort into your web development. The good news is that, on many contractor websites, the issue is that you don’t have your email sign-up forms in the right place. Even if you have a lot […]
7 Tips To Make The Most Of Your Home Improvement Company’s Instagram
Home improvement companies and contractors might shy away from Instagram at first, assuming that the visual platform doesn’t fit their needs. But don’t be intimidated! Instagram is a great tool to show off your brand, for free, no matter the industry. Here’s how to make the most of your home improvement company Instagram account and […]
4 Instagram Ideas For Contractor Marketing And Home Improvement Companies
Social media can be challenging for many businesses, but Instagram is a whole other ballgame. A large number of businesses on Instagram have been struggling lately to generate the engagement they need to succeed. This is because there aren’t a lot of ways your contractor business can get insight into your content performance. Fortunately, there […]
The Buyer’s Guide: How To Make One And Why It’s Important
Online shopping has not only become the preferred method of shopping for many consumers but also the preferred method for hiring a service professional. Up to 95% of homeowners will search online prior to hiring a service professional. Unfortunately, your consumers may be too overwhelmed by the choices available to them on your website. This […]
4 Signs Your Old Website is Hurting Your Contractor Lead Gen Efforts
You may think your website is in good shape. But if your website if more than two or three years old, it could be hurting your contractor marketing efforts. Consumer viewing habits, technical demands, and the Google algorithms that control how your website is ranked by search engines can change from month to month. That […]
What Is Geofencing And How Can I Use It As A Part Of My Contractor Marketing Plan?
Geofencing is a service that’s based on a consumer’s location. When the consumer’s device enters a certain location, their device will notify them with engagement features, coupons, and security alerts. Geofencing is great when it comes to PPC strategies for contractors because businesses have up to 10 seconds or less to make an impression on […]
Are your home improvement sales people doing it all wrong?
That’s the question posed in a recent blog post on improveit360. If your sales staff is still selling features and benefits instead of trying to understand the homeowners’ underlying problem, then you may want to surf over to this blog post. When you focus on selling real solutions and building trust with customers, you will be […]
Is Automated Email Marketing part of your Home Improvement Lead Generation Strategy?
You’re probably generating leads through your website, at home shows and maybe a through remodeling sweepstakes contest. But, what do you do with the ones that don’t sell immediately? The right answer is to nurture those leads with automated email marketing (sometimes called drip marketing, or marketing automation.) What is marketing automation? Marketing automation, or […]
What’s your follow-up plan for home shows?
Home and garden shows are a tried-and-true method for generating leads for your home improvement company. They give you the opportunity to be in a room full of interested, motivated homeowners, and the chance to pitch them face-to-face. We’ve seen contractors get really creative with how to entice people to stop by their booth, how […]
Using Google Trends to Research What Home Improvement Prospects Search
This article shows you how to use Google Trends – a free online tool – to better understand prospects search for home improvement topics online. What is Google Trends? It’s a free online tool, created and maintained by Google. It allows you to see how often specific keywords, phrases and subjects have been searched on […]
Turn your Website’s Galleries into Home Improvement Lead Generators
Is your remodeling gallery turning your web visitors into prospects? This article walks you through key strategies you can try on your gallery pages to get your visitors to take action. Your website has one purpose and one purpose only: to turn visitors into email subscribers and email subscribers into customers. We’ve written about landing […]
Develop a Marketing Strategy for Your Entire Home Improvement Sales Cycle
Why Your Contractor Website Shouldn’t Focus Only on Bottom-of-Funnel Leads Too many home improvement companies fall into the trap of marketing only to the prospects who are ready to buy right now. While short-term leads are important, an exclusive focus on the bottom of the sales funnel can actually hurt your long-term growth strategy. At […]
High-Pressure Sales Tactics may Backfire When Selling Home Improvement Projects
When it comes to remodeling services like custom bathroom makeovers, high-end kitchen redesigns or large scale renovations, high-pressure sales tactics are probably not going to work. If your customers can afford the type of services you offer, it’s safe to assume they are accustomed to paying for premium services and they have certain expectations about […]
How a buyer’s guide can help remodeling contractors sell to homeowners
We’ve worked with several home improvement companies, with specialties ranging from outdoor pool installation to bathroom remodeling. But across the board, we’ve seen one piece of marketing consistently perform well on all fronts, and that’s a Buyer’s Guide. So what’s so great about a buyer’s guide? First of all, it’s one of the only evergreen […]
Use remarketing to generate quality home improvement leads
You’ve certainly experienced this before: you’re surfing the internet for a new set of tools. You find the perfect one, but you’re not ready to buy just yet. Even though you didn’t give the website any of your personal information, suddenly you start to see ads for the toolset all over the internet – on ESPN […]
Are all your home improvement sales people men? You may be hurting sales.
According to the Home Improvement Research Institute, women initiate 80% of all home improvement purchases. So, why do so many home improvement companies send super competitive men to prospects’ homes to do the selling? Based what we’re reading, if that’s what your company is doing, you may be missing an opportunity to improve your closing […]
