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What Makes a Great Marketing Agency

Audio only version of the podcast here. Podcast Transcript 00:00:56 DonToday, we want to talk a bit about what we do. Over the past few episodes, we’ve walked you through the different levels of contractor businesses that we see and work with, and how to progress from one level to the next. One thing we’ve […]

Level Up Your Contractor Business

All Episodes Level Up Your Contractor Business: Key Strategies for Growth At Fat Cat Strategies, we are passionate about helping home improvement contractors achieve their business goals. This blog post outlines crucial steps for transitioning through different levels of business development. Whether you’re in the early stages of building your business or aiming to dominate […]

Why Do It?

Episode 002: Social Media – Why Do It? All Episodes Leveraging Social Media for Contractors: Why It’s Essential In this episode, FatCat Strategies explores the vital role of social media in a contractor’s marketing strategy. Here’s a summary of the key points discussed: Visibility and Engagement Social media platforms are excellent for increasing visibility and […]

Level Up Your Contracting Business

A couple of business owners leveling up their contracting business

Below is the transcription for the Digital Marketing for Contractors Podcast: Level Up Your Contracting Business. Click this link to listen to the podcast. We enjoy this topic around here at Fat Cat because really what it’s about is helping you contractors to be able to figure out where you’re at in your business. Where do you […]

Tips for Nurturing Leads Into Sales for Your Home Improvement Company

Nurturing leads for home improvement contractors

In the home improvement world, you can’t find success without a healthy lead flow. But, it’s not enough to generate tons of leads each month. You need to take the time to nurture them in order for them to actually become sales. So, what’s the most effective strategy for nurturing leads? We have the game […]

Exterior Remodeler increases social web traffic by 963% using new strategy

Digital marketing for the home improvement industry

CASE STUDY: Implementing an intentional Social Media Strategy leads to a 963% increase in social web traffic for Exterior Home Remodeler. Discover the strategies FatCat implemented to help this business grow. One of our exterior home remodeling clients based in Michigan felt they had an adequate social media presence, but didn’t get a lot of […]

Solve your company’s hiring woes using Facebook Ads

Digital marketing for the home improvement industry

CASE STUDY: To meet the needs of the remodeling surge brought on by the COVID-19 pandemic, a bathroom remodeling client struggled to find qualified job applicants. Learn how FatCat helped them thrive. A Northern Alabama bathroom remodeling client had an open position to fill for a call center agent. They needed to hire someone quickly […]

How to Generate Roofing Leads: A Quick Guide

Digital marketing for the home improvement industry

Over 70% of all activity online starts with search engines like Bing and Google. It’s not enough to attract people to your website, though. You also need a plan to turn those visitors into leads. Are you struggling to generate roofing leads for your business this year? Your competitors are likely reaching those consumers instead. Don’t let […]

Home Improvement Referral Campaign: Valentines Day Gift Cards

What are you doing to connect with your past customers? Your previous customers are your most loyal customers. What are you doing to connect with them post-installation? Requesting reviews on multiple platforms (Google, Facebook, BBB, etc.) is a no-brainer. But beyond reviews, how else are you staying in touch? Campaign Idea: Valentine’s Day Gift Card […]

How to Find Home Improvement Leads

A continuous flow of exclusive home improvement leads each month is the key to a successful contracting business.  If you can narrow that down, you’ll be able to send out more estimates, take on more of the proper assignments, and generate enough cash flow to expand your team as much as you want. There are pleanty […]

7 Elements of Effective Contractor Marketing Strategies

If you’ve never heard of online marketing or how you can create your own contractor marketing strategy, don’t worry. We’ve got you covered. So keep reading to learn our top seven elements you need to include in your contractor business.  1. You Need an Optimized Website Today’s consumers are online researching the contractors they will […]

30 Day Paid Social Media Campaign Produced Bathroom Remodel Leads That Generated Over $43,000

Highlights The Challenge Our Bathroom Remodeling client wanted to generate exclusive leads (and appointments) through social media. However, they had been unsuccessful in the past and believed “social media leads don’t sell.” What We Did The Background Our client is a bathroom remodeling contractor who specializes in one-day shower, bathtub, and walk-in tub installations. Our […]

The Digital Marketing Tools we Use to Support Our Home Improvement Clients

Remodeling tools

Digital marketing agencies and remodeling contractors don’t have all that much in common (unless you partner with one, of course). One focuses on remodeling homes, while the other remodels your online image. One thing that both have in common, however, is the need for tools.  As a marketing agency, we use tools every day to […]

Using PPC Custom Audiences to Effectively Retarget Home Improvement Leads

Nurturing Leads with Custom Audience PPC Targeting

At FatCat, we LOVE PPC advertising. It’s one of the best ways a contractor can generate “exclusive” leads. We’ve recently shared some of our favorite PPC targeting tactics that have helped us generate tremendous results for our clients. Demographic, location, and time-of-day targeting are great for pumping new, exclusive leads into your system. However, if […]

Increase Your Lead Generation With Device & Time-of-Day PPC Targeting

ppc targeting device & time of day

In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of person. That’s why PPC ad targeting is so effective, and why we’ve dedicated time and resources into making videos and posts to educate you about them. Previously, we’ve stressed the […]

PPC Demographic Targeting Helps Get the Right Customers to Your Site

PPC Demographic Targeting FatCat

Demographic targeting is a feature that all home improvement and remodeling contractors should be taking advantage of. If you’re not already, it’s likely that your paid ads are being served to people who, put simply, won’t find them very useful. Meaning that they won’t become a lead and you won’t make a sale.  Demographic targeting […]

How PPC Location Targeting Can Make (or Break) Your Marketing Efforts

PPC Ad Location Targeting

Welcome back to another edition of our FatCat Tip of the Week! Over the next four weeks, we’ll be releasing a series of blog posts and videos going over the top tips, tricks, and best practices for how to target your paid advertising campaigns to maximize leads and drive sales.

Use Google Analytics to Find Which Channels Produce the Most Remodeling Leads

Google Analytics Traffic & Leads

Replacement contractors and home remodeling companies live and die by a steady lead flow. If you’re like many contractors, you probably sort every lead in your CRM into channels like “website” or “showroom” or “TV.” But, have you ever dug deeper into that “website” channel? Where exactly did those leads come from?  If you’re like […]

Did You Just Get a Scary Email? | Marketing Scare Tactics Explained

Marketing Scare Tactics

Let’s set the scene. You’re a growing replacement contractor who just had one of your best years ever. You decide that it’s time to invest a bit more in your marketing, and after doing your research, partner with an agency that specializes in home improvement. The relationship is been off to a great start. They’re […]

Who owns your social media accounts? (it should be you!)

instagram for home improvement leads

We’re back with the second video in our “Who Owns It?” series. This time we’re talking about social media and whether or not you own it. So we ask, do you own your company’s social media profiles? If you’re not sure, don’t worry – you’re not alone. Over the years, we’ve learned that many business owners […]

Who owns your Home Improvement Company’s domain? (it should be you!)

Who Owns your Website?

Your website is the center of your company’s digital footprint.  And your website lives at a domain (www.yourcompany.com). Do you know who owns that domain? If you don’t know the answer to that question, the bad news is that it may not be you.  Keep reading to learn more. What is a domain name, anyway? […]

Why Your Location Pages Hurt Your Website’s SEO & What You Can Do Instead

Doorway pages and SEO

Have you ever clicked on a link from Google that took you to a page that offered little value? Were you forced to navigate to the correct page yourself? Well, you probably just landed on a doorway page. Doorway pages are a poor SEO tactic, and unfortunately, home improvement and remodeling contractor websites are some […]

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