Fall 2025 Home Improvement Industry & Digital Marketing News Roundup
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks
How Smith.ai Helps Contractors Convert More Calls & Clicks All Episodes Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks If you’re a home improvement contractor, you already know how much effort (and money) goes into generating leads. But what happens after the phone rings, the form is filled out, […]
Summer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing Updates
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
The Power of The Pitch with Dean Curtis of Ingage
The Power of The Pitch with Dean Curtis of Ingage.io https://youtu.be/d5R_cqZO0MY All Episodes The Tool That’s Changing How Contractors Convert Leads: Meet HeavySet Forms The Power of The Pitch: How Ingage Is Transforming Sales for Contractors In the world of home improvement, the in-home sales pitch can make or break the deal. For many contractors, […]
The Power of Customer Reviews for Home Improvement Contractors
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Special Guest: Chris Edelen – Planning Your Exit
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Staying Human in the Age of AI: Trust, Authenticity & Competitive Edge
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Tactics Rewired: What Still Works, What Doesn’t
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
The Shift Has Begun: How AI is Redefining the Online
The Shift Has Begun: How AI is Redefining the Online Game All Episodes Are You Taking Action to Keep Up with the Shifting AI Landscape? In this first installment of a three-part mini-series, hosts Janet and Meredith explore how AI is fundamentally transforming the way homeowners search for services online and what that means for […]
Why Every Contractor Should Be Paying Attention to the Aging-in-Place Market — Featuring Ross Gaskin from Health at Home
Why Every Contractor Should be Paying Attention to the Aging-in-Place Market – Featuring Ross Gaskin of Health at Home All Episodes Why Every Contractor Should Be Paying Attention to the Aging-in-Place Market As America’s population ages, the demand for accessible home modifications is booming — and savvy contractors are cashing in. In the latest episode […]
Turn More Leads Into Revenue with Smart Chat — Featuring Ryan Cohn from Blazeo
Turn More Leads Into Revenue with Smart Chat — Featuring Ryan Cohn from Blazeo https://youtu.be/CifhYu6icsM All Episodes Turn More Leads Into Revenue with Smart Chat & Follow-Up Automation If your home improvement business struggles with following up on leads quickly—or worse, lets them fall through the cracks—this week’s episode of Digital Marketing for Contractors is […]
Converting More Leads with Less Chasing — Featuring Scott Berman from HeavySet Forms
Converting More Leads with Less Chasing — Featuring Scott Berman from HeavySet Forms All Episodes The Tool That’s Changing How Contractors Convert Leads: Meet HeavySet Forms At FatCat Strategies, we’re always looking for tools that make lead generation more effective — and more efficient. That’s why we were excited to sit down with Scott Berman […]
TV and OTT Advertising in Digital Strategies
If you’re installing top-name brands like Jacuzzi, James Hardie, or CertainTeed, then you might already have access to high-quality manufacturer leads. But are you actually using them in your marketing?
Why Your Sales Team Needs a CRM Built for Construction
Whether you’re still managing your pipeline on spreadsheets or using a CRM that doesn’t fit your workflow, this episode will challenge the way you think about sales systems in construction.
Multi-Channel Marketing: Integrating Digital Campaigns with Traditional Media
If you’re installing top-name brands like Jacuzzi, James Hardie, or CertainTeed, then you might already have access to high-quality manufacturer leads. But are you actually using them in your marketing?
Field Marketing Meets Digital: A Hybrid Approach
If you’re installing top-name brands like Jacuzzi, James Hardie, or CertainTeed, then you might already have access to high-quality manufacturer leads. But are you actually using them in your marketing?
How to Use Project Map It to Build Trust and Book More Jobs
How to Use Project Map It to Build Trust and Book More Jobs https://youtu.be/FJ7zRwm1b2o All Episodes Why Project Map It is a Game-Changer for Building Trust and Closing More Jobs — Featuring Steve Spence Imagine if your best jobs, glowing customer reviews, and most stunning photos were organized, interactive, and easy for prospective customers to […]
Maximizing Manufacturer Leads Through Digital Campaigns
If you’re installing top-name brands like Jacuzzi, James Hardie, or CertainTeed, then you might already have access to high-quality manufacturer leads. But are you actually using them in your marketing?
Choosing the Right Digital Marketing Agency for Growth
In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results.
Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.com
Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.com All Episodes How to Use Gift Cards to Drive Leads, Sales, and Employee Engagement — Featuring Evan Crum from PerfectGift.com In the home improvement industry, it’s all about staying top-of-mind with your customers—and sometimes, that means thinking outside the (tool) box. In […]
Optimizing Sales Funnels for Better Digital Conversions
In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results.
Avoiding Common PPC Pitfalls
In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results.
Hiring the Right Leaders: Executive Recruitment in Home Improvement
Hiring for Growth: What Contractors Need to Know About Recruiting with Ryanne Millis from Brix Recruiting All Episodes Hiring for Growth: What Contractors Need to Know About Recruiting with Ryanne Millis from Brix Recruiting If you’ve ever tried to fill a key leadership role and come up empty, this episode of Digital Marketing for Contractors […]
Digital Marketing Agencies: Finding the Right Fit
In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results.
Effective CRM Solutions: Streamlining Your Digital Marketing Efforts
Episode 2.04: Effective CRM Solutions: Streamlining Your Digital Marketing Efforts All Episodes Why Every Contractor Needs a CRM—Yesterday Are you still managing leads with sticky notes, whiteboards, or spreadsheets? It might have worked when you started, but if you’re serious about growing your home improvement business, it’s time to graduate to a CRM. In Episode […]
Importance of Call Centers in Digital Marketing Campaigns
Episode 2.03: Importance of Call Centers in Digital Marketing Campaigns All Episodes Why Your Marketing ROI Might Be Failing — and How a Call Center Can Fix It If you’re investing in digital marketing — PPC, social ads, sweepstakes campaigns — but not seeing the revenue you expected, the problem might not be your ads… […]
Effective Lead Generation on a Budget
Episode 2.02: Effective Lead Generation on a Budget All Episodes Budget-Friendly Lead Generation Tactics for Home Improvement Contractors For many home improvement contractors—especially those still growing to their first $5 million in revenue—marketing budgets are often tight. But that doesn’t mean you have to sacrifice the quality of your lead generation efforts. In fact, some […]
SEO & PPC: Basics for Boosting Online Visibility
Episode 2.01: SEO & PPC – Basics for Boosting Online Visibility All Episodes SEO vs. PPC for Home Improvement Contractors: Which Should You Choose? Welcome to a new season of the Digital Marketing for Contractors podcast! Brought to you by FatCat Strategies, this episode kicks off our brand-new two-part series titled “Build, Grow, Dominate: Marketing […]
Should you pay to advertise your own brand name?
Episode 027: Should you pay to advertise your own brand name? https://youtu.be/162pxd4IrJo All Episodes Learn More About This Topic on Our Blog! Why Home Improvement Contractors Should Consider Branded Ad Campaigns In this episode of Digital Marketing for Contractors, hosts Janet and Jack from Fat Cat Strategies discuss the benefits and strategies of running branded […]
Special Guest: Andrew Martin of Marlimar – Revolutionizing Home Improvement Marketing
Episode 032: Special Guest: Andrew Martin of Marlimar – Texting and Home Improvement Marketing All Episodes Why Texting Matters More Than Ever Phone calls are going unanswered. Emails sit unread. But text messages? 98% are read within three minutes, and 50% receive replies within 90 seconds. That’s why companies like Marlimar are helping contractors leverage text messaging throughout […]