Podcast | - FatCat Strategies

Effective CRM Solutions: Streamlining Your Digital Marketing Efforts

Episode 2.04: Effective CRM Solutions: Streamlining Your Digital Marketing Efforts All Episodes Why Every Contractor Needs a CRM—Yesterday Are you still managing leads with sticky notes, whiteboards, or spreadsheets? It might have worked when you started, but if you’re serious about growing your home improvement business, it’s time to graduate to a CRM. In Episode […]

Importance of Call Centers in Digital Marketing Campaigns

Episode 2.03: Importance of Call Centers in Digital Marketing Campaigns All Episodes Why Your Marketing ROI Might Be Failing — and How a Call Center Can Fix It If you’re investing in digital marketing — PPC, social ads, sweepstakes campaigns — but not seeing the revenue you expected, the problem might not be your ads… […]

Effective Lead Generation on a Budget

Episode 2.02: Effective Lead Generation on a Budget All Episodes Budget-Friendly Lead Generation Tactics for Home Improvement Contractors For many home improvement contractors—especially those still growing to their first $5 million in revenue—marketing budgets are often tight. But that doesn’t mean you have to sacrifice the quality of your lead generation efforts. In fact, some […]

SEO & PPC: Basics for Boosting Online Visibility

Episode 2.01: SEO & PPC – Basics for Boosting Online Visibility All Episodes SEO vs. PPC for Home Improvement Contractors: Which Should You Choose? Welcome to a new season of the Digital Marketing for Contractors podcast! Brought to you by FatCat Strategies, this episode kicks off our brand-new two-part series titled “Build, Grow, Dominate: Marketing […]

Should you pay to advertise your own brand name?

Episode 027: Should you pay to advertise your own brand name? https://youtu.be/162pxd4IrJo All Episodes Learn More About This Topic on Our Blog! Why Home Improvement Contractors Should Consider Branded Ad Campaigns In this episode of Digital Marketing for Contractors, hosts Janet and Jack from Fat Cat Strategies discuss the benefits and strategies of running branded […]

Special Guest: Andrew Martin of Marlimar – Revolutionizing Home Improvement Marketing

Episode 032: Special Guest: Andrew Martin of Marlimar – Texting and Home Improvement Marketing All Episodes Why Texting Matters More Than Ever Phone calls are going unanswered. Emails sit unread. But text messages? 98% are read within three minutes, and 50% receive replies within 90 seconds. That’s why companies like Marlimar are helping contractors leverage text messaging throughout […]

Special Guest: Frank Patierno with FullThrottle.ai

Episode 031: Special Guest Frank Patierno with FullThrottle.AI All Episodes Maximizing Website Traffic: How FullThrottle.ai Helps Home Improvement Contractors Convert More Leads Driving traffic to your website is essential, but what happens when visitors leave without taking action? Most home improvement contractors invest heavily in digital marketing to attract potential customers, yet only 3-5% of […]

Special Guest: Cory Getz, Founder of Unrushed Honest Quality

Episode 030: Special Guest: Cory Getz, Founder of Unrushed Honest Quality and JHC In a Box All Episodes Scaling a Contracting Business: Marketing, Growth & Industry Insights with Cory Getz In this episode of Digital Marketing for Contractors, hosted by FatCat Strategies, Janet and Caitlin speak with Cory Getz, owner of Unrushed Honest Quality (UHQ) […]

SEO Trends You Can’t ignore in 2025

Episode 029: SEO Trends You Can’t ignore in 2025 https://youtu.be/Q_hDC-AAPXI All Episodes Learn More About This Topic on Our Blog! 2025 SEO Trends Every Home Improvement Contractor Needs to Know In the ever-changing world of digital marketing, staying ahead of SEO trends is crucial for home improvement contractors looking to grow their business. With search […]

Can You Get All of the Leads You Need From the Internet?

Episode 028: Can You Get All Of The Leads You Need From The Internet? All Episodes Learn More About This Topic on Our Blog! Why Home Improvement Contractors Need Online and Offline Marketing to Thrive At Fat Cat Strategies, we’ve spent years helping home improvement contractors grow their businesses through strategic marketing. While digital marketing […]

Cautionary Tale: Don’t let your Google Ad account get shut down

Episode 026: Cautionary Tale: Don’t let your Google Ad account get shut down All Episodes Learn More About This Topic on Our Blog! Avoiding Google Ads Suspensions: Essential Tips for Home Improvement Contractors In this episode of Digital Marketing for Contractors, Janet and Jack from Fat Cat Strategies discuss essential guidelines and potential pitfalls of […]

Recovering SEO After Your Website Has Been Hacked

Episode 025: Don’t Let a Hacked Website Damage Your ONline Marketing Efforts https://youtu.be/VPlgy3VWbuA All Episodes Learn More About This Topic on Our Blog! Recovering SEO After Your Website is Hacked In this blog, we discuss the essential steps for recovering a hacked website and protecting it from future attacks, based on insights from Digital Marketing […]

Google Trends: How to use this free tool to predict seasonality

Episode 024: Google Trends: How to use this free tool to predict seasonality All Episodes Read More About This Topic on Our Blog! Google Trends: How to use this free tool to predict seasonality Digital marketing is essential for home improvement contractors looking to grow their businesses and generate more leads. In a recent episode […]

What is the Difference Between Google Guaranteed Ads and Paid Search?

Episode 023: What is the Difference Between Google Guaranteed Ads and Paid Search? All Episodes Understanding Google Guaranteed Ads: A Complete Guide for Contractors Google Guaranteed Ads, also known as Local Service Ads (LSAs), are a game-changing form of digital advertising for service providers like home improvement contractors, plumbers, and roofers. These ads help businesses […]

Digital Mess

Episode 022: Digital Mess Audio only version of the podcast here.

Navigating Transitions with Google Ads Management Agencies

All Episodes Navigating Agency Transitions in Google Ads Management: A Comprehensive Guide Switching digital marketing agencies can be a daunting task, especially when it comes to managing your Google Ads accounts. Whether you’re unsatisfied with your current agency or you’ve recently acquired a new company, ensuring a smooth transition is critical to maintaining your ad […]

Buying a Biz – Digital Marketing Due Diligence

Episode 020: Buying a Biz – Digital Marketing Due Diligence All Episodes Growth Through Acquisition: Key Considerations for Contractors Expanding your home improvement business through acquisition can be a game-changer, but it requires careful planning and strategic decisions. At Fat Cat Strategies, we’ve helped many clients navigate this complex process, ensuring a smooth transition and […]