Arden Parrish – Account Manager

Marketing Background and Career Path

Arden Parrish is an Account Manager at FatCat Strategies with five years of experience in brand strategy, campaign execution, and performance marketing. Her passion for marketing began during college, where she served as the Marketing Director for her university’s event program. That early experience ignited her interest in creative promotion and strategic communication, setting her on a path toward a career in digital marketing.

Over the years, Arden has worked with business owners across a wide range of industries — including home improvement, landscaping, and more — helping them drive leads and grow their businesses through thoughtful and data-backed marketing strategies.

Education and Professional Focus

Arden holds a Master’s degree in Integrated Marketing Communication as well as a Bachelor’s degree in Communication Studies with a minor in Business from the University of North Carolina Wilmington (UNCW). Her academic foundation supports her ability to bridge big-picture strategy with the day-to-day execution that drives results.

As an account manager, Arden thrives at the intersection of creativity and performance. She brings a client-first approach to every project, focusing on lead generation, campaign performance, and long-term brand growth.

Personal Interests

Originally from Clayton, North Carolina, Arden enjoys making crafts, spending time outdoors, traveling, and catching live music with friends. Whether she’s exploring new places or relaxing with family, she brings the same passion and energy to her personal life as she does to her professional work.