Augusta Ellison - SEM Strategist

About Augusta

Augusta Ellison began her career with a strong start, working with major brands like PepsiCo in Dallas, Texas. This early exposure to high-profile campaigns helped her build a solid foundation in multi-channel marketing. Driven by a love for exploration and self-improvement, Augusta spent several years traveling to destinations such as Alaska, Sint Maarten, and Thailand, where she taught herself coding languages that would later enhance her marketing expertise.

Upon returning to Charleston, South Carolina, she delved into SEO and account management, successfully leading multi-channel campaigns for B2B and B2C clients. Her journey then took her to Denver, Colorado, where she worked as a SEM Account Manager, followed by a role as Performance Marketing Manager for a fast-growing tech startup. These experiences allowed her to refine her skills in performance analytics and data-driven marketing, all while driving measurable success for her clients.

Data-Driven Marketing Expertise

Augusta’s career is defined by her data-driven approach to marketing. She excels at analyzing performance data to uncover trends and opportunities, optimizing campaigns for maximum results. Her expertise in visual reporting and meticulous analysis ensures that every strategy she develops is impactful and measurable.

Education & Technical Skills

Augusta Ellison graduated from the College of Charleston in 2013 with a Bachelor of Science in Business Administration. In 2024, she completed a Full Stack Engineering Bootcamp at General Assembly, expanding her technical expertise in web development and coding. This combination of business and technical training enhances her ability to deliver innovative, results-driven digital marketing solutions.

Current Role at FatCat Strategies

As a Digital Strategist at FatCat Strategies, Augusta leads SEM strategies and continuously tests innovative ideas to help clients achieve their marketing goals. Her passion for SEO and performance marketing drives success for a diverse range of clients, ensuring measurable results and sustainable growth.

When she’s not optimizing campaigns, Augusta enjoys exploring the outdoors with her dog, Bodhi, and traveling to new destinations.

Stay connected with Augusta Ellison on LinkedIn to learn more about her professional journey and insights.

Recent Publication

Augusta recently authored a valuable article on the WhatConverts Blog: How Siding Contractors Can Use Data to Maximize Lead Generation. This piece explores how contractors can leverage data-driven strategies, lead tracking tools, and CRMs to optimize marketing efforts and drive business growth.