In the fiercely competitive home improvement industry, many contractors focus their marketing on new leads. But your most valuable growth opportunity may already be in your database. At FatCat Strategies, we specialize in helping you reconnect with past clients and convert that trust into new projects.
As your strategic marketing partner, we will guide you through a well-executed Reactivation Campaign and bring previous customers back—boosting appointments, reducing cost per lead, and maximizing ROI.
What Is a Reactivation Campaign?
A Reactivation Campaign is a multi-touch marketing strategy designed to re-engage previous clients with personalized offers and convenient ways to take action.
Core Components of a Reactivation Campaign
- Postcards: Tailored messaging with a link to a landing page
- Landing Page: Custom-built to allow customers to easily claim the offer
- Email Sequence: Automated follow-ups to keep the offer top of mind
This strategy helps turn dormant contacts into active opportunities while reducing reliance on cold lead generation.
Why Reactivation Campaigns Work
You Already Have Their Trust
Your past clients have experienced your professionalism and quality of service. This familiarity makes them far more likely to engage with a new offer compared to someone unfamiliar with your brand.
Lower Cost per Lead
Reaching out to your existing database avoids the high competition and cost associated with acquiring new leads through paid advertising. It’s a more efficient use of marketing dollars.
Multi-Touch Strategy
Combining direct mail with email communication increases your visibility and improves engagement. This consistent messaging across channels reinforces your offer and encourages response.
Real Results: Chicago Exterior Contractor Reactivation Campaign
We recently launched a reactivation campaign for a home improvement contractor seeking to generate repeat business. The results were significant:
- 53 total leads
- 15 appointments set – a 27% set rate
- 10 jobs sold – a 67% close rate on set appointments
This campaign not only increased website traffic and boosted booked appointments but also reignited interest and trust from former clients. With a high close rate and measurable ROI, it clearly demonstrates the value of re-engaging a known audience with a strategic, multi-touch offer.
Launch Your Reactivation Campaign Today
If you’ve ever had a client say, “We’ll probably do the windows, siding, or deck next,” now is the perfect time to follow up with a personalized, timely offer. A reactivation campaign can help you unlock hidden potential in your customer database.
FatCat Strategies specializes in building custom reactivation campaigns tailored to your business goals. Reach out today to learn how we can help you turn past clients into your next success stories.
