What Is Geofencing And How Can I Use It As A Part Of My Contractor Marketing Plan?

electrician website designGeofencing is a service that’s based on a consumer’s location. When the consumer’s device enters a certain location, their device will notify them with engagement features, coupons, and security alerts.

Geofencing is great when it comes to PPC strategies for contractors because businesses have up to 10 seconds or less to make an impression on their consumers before they click away from their website.

How Does Geofencing Work?

Geofencing uses GPS, RFID, Wi-Fi, or cellular data to trigger an action on a consumer’s mobile device when they enter a certain area. For instance, a consumer’s phone may alert them to leave a review of their shopping experience when entering a certain retail store.

Depending on how your business configures your geofencing, you can prompt text messages, advertisements on social media, or push notifications.

To use geofencing for your home improvement business, a developer needs to first establish a virtual boundary in a set location. This is done using GPS or RFID software. When a consumer enters this set location, they’ll receive the triggered response on their device.

What Are The Benefits Of Geofencing?

When it comes to PPC strategies for contractors, geofencing can promote greater action on the part of the consumer. In fact, geofencing can provide your business with many different benefits including:


    1. Geofencing gathers customer data. Geofencing can help your business collect information on individual consumers. This can help your business gain a better understanding of your consumers and their buying behavior. Because of this, you’ll learn which consumers to target in which areas.
    2. Geofencing improves sales. Geofencing can improve sales by directly targeting customers who are near your business and giving them a reason to visit.
    3. Geofencing can give you a leg up on your competition. It isn’t only your customers that you learn about when you use geofencing and geotagging. You can also use geofencing to see which businesses your customers are visiting so you can see how big your competition is.



How Can I Optimize Digital Marketing For My Contractors?

Whether you’re looking to optimize your home improvement website using digital marketing for contractors or you’re interested in home improvement lead generation, FatCat Strategies has your back. To learn more about lead generation for home improvement companies, contact FatCat Strategies today.

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Janet is FatCat's Founder & Managing Partner. She covers business ownership, including tips on how you can get your business off the ground and keep it running strong.

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