Digital Marketing Services for Solar Panel Contractors
We understand the competitive world of solar panel installation lead generation—and we’re here to help you connect with more homeowners who want to go solar.
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Limited Time: Get a FREE Review Generation Kit after your first month with FatCat Strategies to boost your reputation and attract more clients!
Offer Details: To qualify for the free review generation kit, the proposal must be signed within one week of receipt, and payment must be received per the terms in the service agreement.
Experienced Digital Marketing for Solar Contractors
At FatCat Strategies, we know that investing in solar panels is a big decision for homeowners. That’s why timing, trust, and visibility are critical. Whether you install rooftop solar panels, provide battery storage, or offer full home solar systems, we’ll make sure your business gets found by the right people at the right moment—when they’re ready to schedule a consultation or installation.
We Know Solar Installation Services
Your services—like designing custom solar systems, handling permitting, or integrating energy storage—are essential for helping families reduce utility bills and live more sustainably. But to make an impact, people need to find you first. That’s where we come in.
We create marketing strategies designed specifically for solar installation contractors. Our focus is lead generation that connects you with homeowners actively searching for solar solutions.
We know how to market:
- Residential solar panel installations as long-term, money-saving energy solutions
- Battery storage systems as reliable backup power options
- Full home solar systems as sustainable upgrades that increase property value
- Maintenance and repairs as fast, affordable services for optimal performance
We understand your customers’ motivations. Our campaigns are designed to highlight cost savings, energy independence, and environmental benefits—driving immediate action.
Paid Search for Solar Contractors
With paid search campaigns, you can show up right when homeowners are looking for solar installation. Our PPC campaigns on Google and Bing are optimized to target high-intent search terms like “solar panel installation near me” or “home solar systems.” We create compelling ads that emphasize cost savings, energy efficiency, and sustainability—ensuring you get quality leads at the right price.
SEO for Solar Services
We help you rank higher in search results so homeowners find you before they find your competitors. Our SEO services target high-intent keywords like “solar panel installation” or “residential solar contractor.” From local SEO that builds visibility in your service area to link-building that grows your authority, we make sure your business is easy to find when it matters most.
Website Management for Solar Businesses
Your website should do more than display your services—it should drive phone calls and form fills. We build professional, mobile-friendly websites with clear calls-to-action, easy navigation, and content that builds trust. Every site we design is optimized to convert visitors into customers and showcase your expertise in solar installation and renewable energy.
Additional Digital Marketing Services for Solar Panel Installers
Social Media Management
We’ll help you build awareness and trust on platforms like Facebook and Instagram. By showcasing completed solar projects, highlighting financing options, and engaging with homeowners, we make your solar business stand out where your audience spends time online.
Email Marketing
Stay top-of-mind with customers through email campaigns. From sharing tips about solar maintenance to offering limited-time installation promotions, our email marketing nurtures leads, encourages referrals, and supports repeat business.
Content Marketing
Position your business as the local solar expert with informative blog posts, guides, and case studies. Content like “How Much Can You Save With Solar?” or “The Benefits of Solar Battery Storage” not only educates homeowners but also boosts your SEO rankings.
Online Reputation Management
When homeowners choose a solar contractor, reviews matter. We help you collect and manage positive reviews on platforms like Google, Yelp, and Angi—while addressing concerns quickly and professionally to maintain a trustworthy online reputation.
Lead Tracking and Analytics
We give you full visibility into your marketing results with transparent reporting. Track calls, consultations, and ad performance so you can see exactly how your marketing investment is paying off.
Is FatCat Strategies Right for You?
If your business installs residential solar panels, battery storage, or full home energy systems, you know your work helps homeowners save money and live sustainably. But are you reaching enough homeowners who are ready to make the switch?
We specialize in helping home improvement contractors grow with smart, effective, and ROI-driven digital marketing. We understand your services, your customers, and your goals—and we know how to turn strategy into results.
Want to See How You Stack Up?
Let us perform a free competitor analysis for your solar business. We’ll evaluate:
- Who’s ranking on Google in your area
- What kinds of ads and promotions your competitors are running
- How your business can stand out and dominate
We’ll turn those insights into a custom plan to grow your leads and revenue.
