SEO vs PPC for Home Improvement Lead Generation
SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are like the Batman and Robin of the digital marketing world – different approaches, but both aiming to boost online visibility and get more local homeowners checking out your website. Here’s the lowdown on how they’re different: 1. What They Are: 2. What They Cost: 3. When You […]
Solve your company’s hiring woes using Facebook Ads
CASE STUDY: To meet the needs of the remodeling surge brought on by the COVID-19 pandemic, a bathroom remodeling client struggled to find qualified job applicants. Learn how FatCat helped them thrive. A Northern Alabama bathroom remodeling client had an open position to fill for a call center agent. They needed to hire someone quickly […]
Using PPC Custom Audiences to Effectively Retarget Home Improvement Leads
At FatCat, we LOVE PPC advertising. It’s one of the best ways a contractor can generate “exclusive” leads. We’ve recently shared some of our favorite PPC targeting tactics that have helped us generate tremendous results for our clients. Demographic, location, and time-of-day targeting are great for pumping new, exclusive leads into your system. However, if […]
Increase Your Lead Generation With Device & Time-of-Day PPC Targeting
In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of person. That’s why PPC ad targeting is so effective, and why we’ve dedicated time and resources into making videos and posts to educate you about them. Previously, we’ve stressed the […]
PPC Demographic Targeting Helps Get the Right Customers to Your Site
Demographic targeting is a feature that all home improvement and remodeling contractors should be taking advantage of. If you’re not already, it’s likely that your paid ads are being served to people who, put simply, won’t find them very useful. Meaning that they won’t become a lead and you won’t make a sale. Demographic targeting […]
How PPC Location Targeting Can Make (or Break) Your Marketing Efforts
Welcome back to another edition of our FatCat Tip of the Week! Over the next four weeks, we’ll be releasing a series of blog posts and videos going over the top tips, tricks, and best practices for how to target your paid advertising campaigns to maximize leads and drive sales.
Does Your Remodeling Company Own its Google My Business & Google Ads Accounts?
Welcome back to the third entry in our “Who Owns It?” series. So far we’ve covered domains, web hosting, and social media. This time we’re focusing on Big G’s own internet-based services, Google My Business (GMB) and Google Ads, and why owning them is crucial for home improvement business owners. Let’s get started. Why Google […]
Google Ads: The Latest Updates You Need to Know
Have you ever used a Google tool and felt like it had completely changed from the last time you used it? It’s not in your head! Google constantly tweaks their services and platforms in order to enhance the user experience for both searchers and advertisers. One of their most recent updates came to Google Ads, […]
The Basics of Google Ads: What You Need to Know
Think about the last time you searched for something on Google. It was probably no more than an hour ago. Maybe it’s even how you found this article. Whether you’ve noticed it or not, when you perform a Google search, you are being shown advertisements in your search results. These ads have become so commonplace […]
