Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks
How Smith.ai Helps Contractors Convert More Calls & Clicks All Episodes Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks If you’re a home improvement contractor, you already know how much effort (and money) goes into generating leads. But what happens after the phone rings, the form is filled out, […]
Summer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing Updates
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
The Power of The Pitch with Dean Curtis of Ingage
The Power of The Pitch with Dean Curtis of Ingage.io https://youtu.be/d5R_cqZO0MY All Episodes The Tool That’s Changing How Contractors Convert Leads: Meet HeavySet Forms The Power of The Pitch: How Ingage Is Transforming Sales for Contractors In the world of home improvement, the in-home sales pitch can make or break the deal. For many contractors, […]
The Power of Customer Reviews for Home Improvement Contractors
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Why Should Your Marketing Company Be a master at Tracking Leads?
Become a lead-tracking expert to optimize marketing for home improvement contractors, transforming inquiries into measurable, predictable growth.
Special Guest: Chris Edelen – Planning Your Exit
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Staying Human in the Age of AI: Trust, Authenticity & Competitive Edge
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Tactics Rewired: What Still Works, What Doesn’t
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Case Study: Doubling Organic Leads for a Raleigh Exterior Remodeling Contractor
The Challenge: Strong Services, Weak Search Presence A well-established exterior remodeling contractor based in Raleigh, North Carolina, came to us with a frustrating problem: despite offering a full suite of high-demand services—including roofing, siding, windows, doors, and gutter replacement—their organic lead volume had plateaued. Their website was functional but underdeveloped. It lacked dedicated, optimized content […]
The Shift Has Begun: How AI is Redefining the Online
The Shift Has Begun: How AI is Redefining the Online Game All Episodes Are You Taking Action to Keep Up with the Shifting AI Landscape? In this first installment of a three-part mini-series, hosts Janet and Meredith explore how AI is fundamentally transforming the way homeowners search for services online and what that means for […]
Is AI search important for my roofing company’s marketing?
AI search boosts roofing marketing by improving visibility, leads, and efficiency. Embrace AI-SEO strategies to stay ahead in the evolving digital landscape.
Case Study: Building a Lead-Generating Digital Foundation for a Michigan Home Safety Contractor
The Challenge: Starting from Zero When a newly launched home safety contractor in Michigan approached us, they had a powerful mission—to help homeowners make their spaces safer through services like grab bar installation, stair railings, accessible bathroom modifications, and general fall prevention. But despite a clear value proposition and a growing demand for aging-in-place and […]
Why Every Contractor Should Be Paying Attention to the Aging-in-Place Market — Featuring Ross Gaskin from Health at Home
Why Every Contractor Should be Paying Attention to the Aging-in-Place Market – Featuring Ross Gaskin of Health at Home All Episodes Why Every Contractor Should Be Paying Attention to the Aging-in-Place Market As America’s population ages, the demand for accessible home modifications is booming — and savvy contractors are cashing in. In the latest episode […]
Turn More Leads Into Revenue with Smart Chat — Featuring Ryan Cohn from Blazeo
Turn More Leads Into Revenue with Smart Chat — Featuring Ryan Cohn from Blazeo https://youtu.be/CifhYu6icsM All Episodes Turn More Leads Into Revenue with Smart Chat & Follow-Up Automation If your home improvement business struggles with following up on leads quickly—or worse, lets them fall through the cracks—this week’s episode of Digital Marketing for Contractors is […]
Converting More Leads with Less Chasing — Featuring Scott Berman from HeavySet Forms
Converting More Leads with Less Chasing — Featuring Scott Berman from HeavySet Forms All Episodes The Tool That’s Changing How Contractors Convert Leads: Meet HeavySet Forms At FatCat Strategies, we’re always looking for tools that make lead generation more effective — and more efficient. That’s why we were excited to sit down with Scott Berman […]
How Do I Generate Leads for My Home Improvement Business?
Boost your home improvement business with a proven digital marketing strategy. Attract, engage, and delight homeowners for maximum lead generation.
TV and OTT Advertising in Digital Strategies
If you’re installing top-name brands like Jacuzzi, James Hardie, or CertainTeed, then you might already have access to high-quality manufacturer leads. But are you actually using them in your marketing?
Why Your Sales Team Needs a CRM Built for Construction
Whether you’re still managing your pipeline on spreadsheets or using a CRM that doesn’t fit your workflow, this episode will challenge the way you think about sales systems in construction.
Multi-Channel Marketing: Integrating Digital Campaigns with Traditional Media
If you’re installing top-name brands like Jacuzzi, James Hardie, or CertainTeed, then you might already have access to high-quality manufacturer leads. But are you actually using them in your marketing?
Field Marketing Meets Digital: A Hybrid Approach
If you’re installing top-name brands like Jacuzzi, James Hardie, or CertainTeed, then you might already have access to high-quality manufacturer leads. But are you actually using them in your marketing?
How to Use Project Map It to Build Trust and Book More Jobs
How to Use Project Map It to Build Trust and Book More Jobs https://youtu.be/FJ7zRwm1b2o All Episodes Why Project Map It is a Game-Changer for Building Trust and Closing More Jobs — Featuring Steve Spence Imagine if your best jobs, glowing customer reviews, and most stunning photos were organized, interactive, and easy for prospective customers to […]
Turn Past Customers into New Projects: An In-Depth Guide to Reactivation Campaigns
In the fiercely competitive home improvement industry, many contractors focus their marketing on new leads. But your most valuable growth opportunity may already be in your database. At FatCat Strategies, we specialize in helping you reconnect with past clients and convert that trust into new projects. As your strategic marketing partner, we will guide you […]
Maximizing Manufacturer Leads Through Digital Campaigns
If you’re installing top-name brands like Jacuzzi, James Hardie, or CertainTeed, then you might already have access to high-quality manufacturer leads. But are you actually using them in your marketing?
Choosing the Right Digital Marketing Agency for Growth
In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results.
Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.com
Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.com All Episodes How to Use Gift Cards to Drive Leads, Sales, and Employee Engagement — Featuring Evan Crum from PerfectGift.com In the home improvement industry, it’s all about staying top-of-mind with your customers—and sometimes, that means thinking outside the (tool) box. In […]
Optimizing Sales Funnels for Better Digital Conversions
In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results.
Importance of Call Centers in Digital Marketing Campaigns
Episode 2.03: Importance of Call Centers in Digital Marketing Campaigns All Episodes Why Your Marketing ROI Might Be Failing — and How a Call Center Can Fix It If you’re investing in digital marketing — PPC, social ads, sweepstakes campaigns — but not seeing the revenue you expected, the problem might not be your ads… […]
Most Important Social Platforms for Home Improvement Companies
1. YouTube Shorts (Underutilized + Huge Potential) 2. Pinterest (Extremely underused, especially for remodeling & design) 3. Facebook (Still king—but not used strategically) 4. Instagram Reels (Good reach, even for local service pros) 5. Nextdoor (Niche but gold for hyper-local trust building) ✨ Pro Tip: Combine Platforms for Maximum Impact For example: That’s one piece […]
How Contractors Can Maximize ROI From Google Ads in 2025
2025 will bring about many changes in the Google Ads landscape that will significantly impact how Pay-Per-Click (PPC) campaigns perform, especially for home improvement contractors looking to generate qualified leads. These changes bring both challenges and opportunities that will need to be addressed in order to continue to drive value with your digital marketing efforts. […]
10 Proven Ways We Deliver Exclusive Home Improvement Leads for Your Business
As a home improvement contractor, you know a consistent stream of exclusive leads is the lifeblood of your business. More leads mean more estimates, more booked jobs, and the growth you deserve. But finding those high-quality leads isn’t always easy. At FatCat Strategies, we specialize in cutting through the noise and delivering exclusive, qualified leads […]