Why Your Sales Team Needs a CRM Built for Construction
Whether you’re still managing your pipeline on spreadsheets or using a CRM that doesn’t fit your workflow, this episode will challenge the way you think about sales systems in construction.
Multi-Channel Marketing: Integrating Digital Campaigns with Traditional Media
If you’re installing top-name brands like Jacuzzi, James Hardie, or CertainTeed, then you might already have access to high-quality manufacturer leads. But are you actually using them in your marketing?
Field Marketing Meets Digital: A Hybrid Approach
If you’re installing top-name brands like Jacuzzi, James Hardie, or CertainTeed, then you might already have access to high-quality manufacturer leads. But are you actually using them in your marketing?
How to Use Project Map It to Build Trust and Book More Jobs
How to Use Project Map It to Build Trust and Book More Jobs https://youtu.be/FJ7zRwm1b2o All Episodes Why Project Map It is a Game-Changer for Building Trust and Closing More Jobs — Featuring Steve Spence Imagine if your best jobs, glowing customer reviews, and most stunning photos were organized, interactive, and easy for prospective customers to […]
Turn Past Customers into New Projects: An In-Depth Guide to Reactivation Campaigns
In the fiercely competitive home improvement industry, many contractors focus their marketing on new leads. But your most valuable growth opportunity may already be in your database. At FatCat Strategies, we specialize in helping you reconnect with past clients and convert that trust into new projects. As your strategic marketing partner, we will guide you […]
Maximizing Manufacturer Leads Through Digital Campaigns
If you’re installing top-name brands like Jacuzzi, James Hardie, or CertainTeed, then you might already have access to high-quality manufacturer leads. But are you actually using them in your marketing?
Choosing the Right Digital Marketing Agency for Growth
In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results.
Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.com
Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.com All Episodes How to Use Gift Cards to Drive Leads, Sales, and Employee Engagement — Featuring Evan Crum from PerfectGift.com In the home improvement industry, it’s all about staying top-of-mind with your customers—and sometimes, that means thinking outside the (tool) box. In […]
Optimizing Sales Funnels for Better Digital Conversions
In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop wasting money and start seeing real marketing results.
Importance of Call Centers in Digital Marketing Campaigns
Episode 2.03: Importance of Call Centers in Digital Marketing Campaigns All Episodes Why Your Marketing ROI Might Be Failing — and How a Call Center Can Fix It If you’re investing in digital marketing — PPC, social ads, sweepstakes campaigns — but not seeing the revenue you expected, the problem might not be your ads… […]
Most Important Social Platforms for Home Improvement Companies
1. YouTube Shorts (Underutilized + Huge Potential) 2. Pinterest (Extremely underused, especially for remodeling & design) 3. Facebook (Still king—but not used strategically) 4. Instagram Reels (Good reach, even for local service pros) 5. Nextdoor (Niche but gold for hyper-local trust building) ✨ Pro Tip: Combine Platforms for Maximum Impact For example: That’s one piece […]
How Contractors Can Maximize ROI From Google Ads in 2025
2025 will bring about many changes in the Google Ads landscape that will significantly impact how Pay-Per-Click (PPC) campaigns perform, especially for home improvement contractors looking to generate qualified leads. These changes bring both challenges and opportunities that will need to be addressed in order to continue to drive value with your digital marketing efforts. […]
10 Proven Ways We Deliver Exclusive Home Improvement Leads for Your Business
As a home improvement contractor, you know a consistent stream of exclusive leads is the lifeblood of your business. More leads mean more estimates, more booked jobs, and the growth you deserve. But finding those high-quality leads isn’t always easy. At FatCat Strategies, we specialize in cutting through the noise and delivering exclusive, qualified leads […]
Bathroom Remodeling Leads: How Contractors Can Generate More Quality Leads
In the competitive world of home improvement, bathroom remodeling continues to be one of the most consistently in-demand services. As a contractor, generating high-quality bathroom remodeling leads requires strategy, persistence, and smart marketing. At FatCat Strategies, we’ve helped countless home improvement contractors grow their businesses through targeted lead generation techniques specifically designed for the remodeling […]
2025 Desktop Search Changes Impacting Home Improvement Companies
The 2025 desktop search changes will impact home improvement companies in several ways, particularly in how they generate leads through search. Here’s how these developments might affect your clients and what adjustments they should consider: 1. AI-Powered Local Search in Windows 11 ➡ Impact: ✅ Actionable Tip: 2. Google Search’s “Profound Changes” in 2025 ➡ […]
Boosting Your Contracting Business with Google’s New Demand Generation Update
Google’s major update to Demand Generation Campaigns offers businesses a powerful tool to attract leads and drive conversions more effectively than before. The update includes improved audience targeting capabilities where marketers can reach specific audience segments using Google’s extensive data. New ad formats and placements for better audience engagement, and updated ad creative testing and optimization tools help businesses refine their campaigns for maximum impact. These updates provide an exciting opportunity for businesses to achieve their demand generation goals effectively.
The Evolution of SEO for Home Improvement Contractors
The text discusses the evolution of SEO in the digital marketing landscape. It highlights how changes such as AI technology, voice search, and machine learning algorithms are transforming traditional SEO approaches. Marketers at FatCat Strategies embrace a holistic approach, focusing on SEO, content marketing, social media engagement, and influencer partnerships for optimal online visibility. The text mentions that the future of SEO will likely emphasize user experience, mobile optimization, and relevant content, while leveraging data and analytics for decision-making. The conclusion underscores adaptation as key to navigating the changing digital landscape.
Boost Your Online Presence: Elementor’s New AI Site Planner for Contractors
The Elementor’s WordPress AI Site Planner is a new cutting-edge tool designed to optimize website design and performance.
How Long Does Schema Markup Take to Improve Your Contractor Website Rankings?
FatCat Strategies, a leading digital marketing agency, explores the timeframe for Schema markup to impact website ranking. Schema markup, or structured data, improves the understanding of a website’s content for search engines, enhancing its display in search results — potentially leading to higher click-through rates and improved visibility. Despite not being a direct ranking factor, it plays a crucial role in SEO strategies. The time it takes for Schema markup to impact website ranking can vary due to factors like keyword competitiveness, quality of implementation and search engine crawl frequency. It’s crucial for Schema markup to be correctly implemented to expedite the ranking process.
SEO Trends You Can’t ignore in 2025
Episode 029: SEO Trends You Can’t ignore in 2025 https://youtu.be/Q_hDC-AAPXI All Episodes Learn More About This Topic on Our Blog! 2025 SEO Trends Every Home Improvement Contractor Needs to Know In the ever-changing world of digital marketing, staying ahead of SEO trends is crucial for home improvement contractors looking to grow their business. With search […]
2025 SEO Trends Every Home Improvement Contractor Needs to Know
In the ever-changing world of digital marketing, staying ahead of SEO trends is crucial for home improvement contractors looking to grow their business. With search engines evolving faster than ever, it’s essential to adapt your strategies to remain competitive. In this blog, we’ll explore the key SEO trends for 2025 and how contractors can use […]
Why Home Improvement Contractors Should Consider Branded Ad Campaigns
In the competitive world of home improvement, standing out from the crowd is essential, especially in digital spaces where customers search for trusted service providers daily. For home improvement contractors, building a digital presence through search advertising is critical for both brand awareness and lead generation. However, an often-overlooked aspect of search advertising is the […]
Can You Get All of the Leads You Need From the Internet?
Episode 028: Can You Get All Of The Leads You Need From The Internet? All Episodes Learn More About This Topic on Our Blog! Why Home Improvement Contractors Need Online and Offline Marketing to Thrive At Fat Cat Strategies, we’ve spent years helping home improvement contractors grow their businesses through strategic marketing. While digital marketing […]
Google Trends: How to use this free tool to predict seasonality
Episode 024: Google Trends: How to use this free tool to predict seasonality All Episodes Read More About This Topic on Our Blog! Google Trends: How to use this free tool to predict seasonality Digital marketing is essential for home improvement contractors looking to grow their businesses and generate more leads. In a recent episode […]
How to Use Google Trends to Boost Your Home Improvement Business
Digital marketing is essential for home improvement contractors looking to grow their businesses and generate more leads. In a recent episode of Digital Marketing for Contractors, Janet and Caitlyn from Fat Cat Strategies dive into how Google Trends can be a game-changer for contractors. This blog will walk you through their insights and show you […]
What is the Difference Between Google Guaranteed Ads and Paid Search?
Episode 023: What is the Difference Between Google Guaranteed Ads and Paid Search? All Episodes Understanding Google Guaranteed Ads: A Complete Guide for Contractors Google Guaranteed Ads, also known as Local Service Ads (LSAs), are a game-changing form of digital advertising for service providers like home improvement contractors, plumbers, and roofers. These ads help businesses […]
SEO recap for 2023: The year the robots started taking over
(Queue all the references Skylab, killer robots and Terminator. In our humble opinion, 2023 may be the year that the sh*t started to hit the proverbial fan.) So, what changed in last 12 months? And how do those changes impact your need to generate home improvement leads? Let’s take a look! What did Google change […]
Nurturing Leads into Sales
Audio only version of the podcast here.
Make the Most of Your CRM
Audio only version of the podcast here.
Google Analytics 4
Audio only version of the podcast here.
