How Long Does Schema Markup Take to Improve Your Contractor Website Rankings?
FatCat Strategies, a leading digital marketing agency, explores the timeframe for Schema markup to impact website ranking. Schema markup, or structured data, improves the understanding of a website’s content for search engines, enhancing its display in search results — potentially leading to higher click-through rates and improved visibility. Despite not being a direct ranking factor, it plays a crucial role in SEO strategies. The time it takes for Schema markup to impact website ranking can vary due to factors like keyword competitiveness, quality of implementation and search engine crawl frequency. It’s crucial for Schema markup to be correctly implemented to expedite the ranking process.
SEO Trends You Can’t ignore in 2025
Episode 029: SEO Trends You Can’t ignore in 2025 https://youtu.be/Q_hDC-AAPXI All Episodes Learn More About This Topic on Our Blog! 2025 SEO Trends Every Home Improvement Contractor Needs to Know In the ever-changing world of digital marketing, staying ahead of SEO trends is crucial for home improvement contractors looking to grow their business. With search […]
2025 SEO Trends Every Home Improvement Contractor Needs to Know
In the ever-changing world of digital marketing, staying ahead of SEO trends is crucial for home improvement contractors looking to grow their business. With search engines evolving faster than ever, it’s essential to adapt your strategies to remain competitive. In this blog, we’ll explore the key SEO trends for 2025 and how contractors can use […]
Why Home Improvement Contractors Should Consider Branded Ad Campaigns
In the competitive world of home improvement, standing out from the crowd is essential, especially in digital spaces where customers search for trusted service providers daily. For home improvement contractors, building a digital presence through search advertising is critical for both brand awareness and lead generation. However, an often-overlooked aspect of search advertising is the […]
Can You Get All of the Leads You Need From the Internet?
Episode 028: Can You Get All Of The Leads You Need From The Internet? All Episodes Learn More About This Topic on Our Blog! Why Home Improvement Contractors Need Online and Offline Marketing to Thrive At Fat Cat Strategies, we’ve spent years helping home improvement contractors grow their businesses through strategic marketing. While digital marketing […]
Google Trends: How to use this free tool to predict seasonality
Episode 024: Google Trends: How to use this free tool to predict seasonality All Episodes Read More About This Topic on Our Blog! Google Trends: How to use this free tool to predict seasonality Digital marketing is essential for home improvement contractors looking to grow their businesses and generate more leads. In a recent episode […]
How to Use Google Trends to Boost Your Home Improvement Business
Digital marketing is essential for home improvement contractors looking to grow their businesses and generate more leads. In a recent episode of Digital Marketing for Contractors, Janet and Caitlyn from Fat Cat Strategies dive into how Google Trends can be a game-changer for contractors. This blog will walk you through their insights and show you […]
What is the Difference Between Google Guaranteed Ads and Paid Search?
Episode 023: What is the Difference Between Google Guaranteed Ads and Paid Search? All Episodes Understanding Google Guaranteed Ads: A Complete Guide for Contractors Google Guaranteed Ads, also known as Local Service Ads (LSAs), are a game-changing form of digital advertising for service providers like home improvement contractors, plumbers, and roofers. These ads help businesses […]
SEO recap for 2023: The year the robots started taking over
(Queue all the references Skylab, killer robots and Terminator. In our humble opinion, 2023 may be the year that the sh*t started to hit the proverbial fan.) So, what changed in last 12 months? And how do those changes impact your need to generate home improvement leads? Let’s take a look! What did Google change […]
Nurturing Leads into Sales
Audio only version of the podcast here.
Make the Most of Your CRM
Audio only version of the podcast here.
Google Analytics 4
Audio only version of the podcast here.
Crafting Holiday Promotional Offers
Audio only version of the podcast here.
How Much Should I Spend on PPC
Audio only version of the podcast here.
What Makes a Great Marketing Agency
Audio only version of the podcast here. Podcast Transcript 00:00:56 DonToday, we want to talk a bit about what we do. Over the past few episodes, we’ve walked you through the different levels of contractor businesses that we see and work with, and how to progress from one level to the next. One thing we’ve […]
Level Up Your Contractor Business
All Episodes Level Up Your Contractor Business: Key Strategies for Growth At Fat Cat Strategies, we are passionate about helping home improvement contractors achieve their business goals. This blog post outlines crucial steps for transitioning through different levels of business development. Whether you’re in the early stages of building your business or aiming to dominate […]
Why Do It?
Episode 002: Social Media – Why Do It? All Episodes Leveraging Social Media for Contractors: Why It’s Essential In this episode, FatCat Strategies explores the vital role of social media in a contractor’s marketing strategy. Here’s a summary of the key points discussed: Visibility and Engagement Social media platforms are excellent for increasing visibility and […]
Level Up Your Contracting Business
Below is the transcription for the Digital Marketing for Contractors Podcast: Level Up Your Contracting Business. Click this link to listen to the podcast. We enjoy this topic around here at Fat Cat because really what it’s about is helping you contractors to be able to figure out where you’re at in your business. Where do you […]
Tips for Nurturing Leads Into Sales for Your Home Improvement Company
In the home improvement world, you can’t find success without a healthy lead flow. But, it’s not enough to generate tons of leads each month. You need to take the time to nurture them in order for them to actually become sales. So, what’s the most effective strategy for nurturing leads? We have the game […]
How Geotargeted Ads Increased Leads While Lowering the Cost Per Lead for a James Hardie Siding Contractor
CASE STUDY: How Geotargeted Ads Increased Leads While Lowering the Cost Per Lead for a James Hardie Siding Contractor Discover the strategies FatCat implemented to help this business grow. One of our exterior home remodeling clients based in Chicago had been targeting James Hardie siding leads through Google Ads, since those leads have the most […]
Exterior Remodeler increases social web traffic by 963% using new strategy
CASE STUDY: Implementing an intentional Social Media Strategy leads to a 963% increase in social web traffic for Exterior Home Remodeler. Discover the strategies FatCat implemented to help this business grow. One of our exterior home remodeling clients based in Michigan felt they had an adequate social media presence, but didn’t get a lot of […]
Exterior Remodeler increases leads by 47% and lowers cost per lead using new PPC strategies
CASE STUDY: Adjusting Google Ads According to Seasonal Keyword Searches Results in 47% More Leads for Exterior Home Remodeler. Discover the strategies FatCat implemented to help this business grow. One of our exterior home remodeler clients in the Chicago area had been advertising with Google Ads for over a year. The company primarily focused on […]
Solve your company’s hiring woes using Facebook Ads
CASE STUDY: To meet the needs of the remodeling surge brought on by the COVID-19 pandemic, a bathroom remodeling client struggled to find qualified job applicants. Learn how FatCat helped them thrive. A Northern Alabama bathroom remodeling client had an open position to fill for a call center agent. They needed to hire someone quickly […]
How to Generate Roofing Leads: A Quick Guide
Over 70% of all activity online starts with search engines like Bing and Google. It’s not enough to attract people to your website, though. You also need a plan to turn those visitors into leads. Are you struggling to generate roofing leads for your business this year? Your competitors are likely reaching those consumers instead. Don’t let […]
Home Improvement Referral Campaign: Valentines Day Gift Cards
What are you doing to connect with your past customers? Your previous customers are your most loyal customers. What are you doing to connect with them post-installation? Requesting reviews on multiple platforms (Google, Facebook, BBB, etc.) is a no-brainer. But beyond reviews, how else are you staying in touch? Campaign Idea: Valentine’s Day Gift Card […]
How to Find Home Improvement Leads
A continuous flow of exclusive home improvement leads each month is the key to a successful contracting business. If you can narrow that down, you’ll be able to send out more estimates, take on more of the proper assignments, and generate enough cash flow to expand your team as much as you want. There are pleanty […]
7 Elements of Effective Contractor Marketing Strategies
If you’ve never heard of online marketing or how you can create your own contractor marketing strategy, don’t worry. We’ve got you covered. So keep reading to learn our top seven elements you need to include in your contractor business. 1. You Need an Optimized Website Today’s consumers are online researching the contractors they will […]
30 Day Paid Social Media Campaign Produced Bathroom Remodel Leads That Generated Over $43,000
Highlights The Challenge Our Bathroom Remodeling client wanted to generate exclusive leads (and appointments) through social media. However, they had been unsuccessful in the past and believed “social media leads don’t sell.” What We Did The Background Our client is a bathroom remodeling contractor who specializes in one-day shower, bathtub, and walk-in tub installations. Our […]
The Digital Marketing Tools we Use to Support Our Home Improvement Clients
Digital marketing agencies and remodeling contractors don’t have all that much in common (unless you partner with one, of course). One focuses on remodeling homes, while the other remodels your online image. One thing that both have in common, however, is the need for tools. As a marketing agency, we use tools every day to […]
Using PPC Custom Audiences to Effectively Retarget Home Improvement Leads
At FatCat, we LOVE PPC advertising. It’s one of the best ways a contractor can generate “exclusive” leads. We’ve recently shared some of our favorite PPC targeting tactics that have helped us generate tremendous results for our clients. Demographic, location, and time-of-day targeting are great for pumping new, exclusive leads into your system. However, if […]
