How Siding Contractors Can Show Up in AI Search (ChatGPT, Google AI, and Perplexity)
QUICK READ SECTION: How Siding Contractors Can Show Up in AI Search Want the quick and dirty answer? To appear in AI-powered search results, siding contractors should focus on: strong online business listings detailed customer reviews authoritative siding content local SEO and service area pages mentions on trusted third-party websites consistent business information across the […]
Using UX Design to Make Content-Heavy Pages More Effective
For home improvement contractors, content-heavy web pages are a core part of digital marketing. Whether it’s a roof replacement guide, a bathroom remodel overview, a financing explainer, or a step-by-step process page, the goal is the same: help homeowners find clear answers and feel confident choosing your business. Great writing alone isn’t enough. For roofing, […]
Using Authority Content to Increase Click-Through Rates for Home Service Websites
For home service businesses, website traffic alone doesn’t pay the bills. What matters is what happens after someone lands on your site—whether they click deeper, explore your services, or take the next step toward contacting you. That’s where authority content becomes one of the most effective tools for improving click-through rates (CTR). Educational blog content […]
Should Your Home Improvement Company Be On Reddit?
If you own a home improvement company, you probably already know the usual marketing suspects — Google Ads, Facebook, maybe even Nextdoor or Instagram. But there’s one platform that’s quietly shaping how homeowners make decisions — and it’s not where most businesses think to show up. We’re talking about Reddit. Now, you might be thinking […]
Stop Missing Calls: How AI Receptionists Turn Calls into Jobs for Home Services
When the phone rings, it’s rarely a “maybe.” It’s a leak, a broken AC, a storm-damaged roof, a remodel ready to start. Those callers are your highest-intent leads—and they can’t wait on voicemail. That’s why FatCat Strategies partners with Smith ai, an AI-powered virtual receptionist service that blends smart technology with real, trained receptionists—so you […]
Does digital marketing still work for contractors?
Discover why digital marketing remains essential for contractors in 2024, offering strategies for growth despite rising competition and industry shifts.