Jack Antkowiak – PPC Specialist

Digital Marketing Background

Jack Antkowiak is a PPC Specialist at FatCat Strategies with over four years of experience in the digital marketing industry. His career began during his senior year at the University of Connecticut, where he interned at a boutique marketing agency in Glastonbury, Connecticut. After graduating in 2021, he was offered a full-time position and started his journey in SEO. There, he gained a strong foundation in tag and pixel management, data analysis, and strategic research.

Paid Search and Social Expertise

After a year in SEO, Jack’s role expanded to include managing paid search and paid social campaigns. Since then, he has been planning, managing, and optimizing digital marketing campaigns with a focus on performance and ROI. His experience spans various industries, and he brings a strong analytical mindset and creative problem-solving to every campaign he touches.

Skills and Certifications

Jack is well-versed in digital analytics, tag implementation, conversion rate optimization (CRO), and paid media strategy. He is certified in Google Ads across Search, Display, and Video, and is also Meta Blueprint Certified. His strengths lie in data-driven decision making and the ability to turn insights into impactful advertising strategies.

Industry Engagement

In addition to his work at FatCat, Jack has served as a guest lecturer on digital marketing at Western New England University. His ability to break down complex advertising concepts and share real-world experience makes him a valuable resource for aspiring marketers.

Personal Life and Interests

Jack hails from Granby, Connecticut, and enjoys skiing, golfing, playing ice hockey, and watching just about any sport. He comes from a close-knit, dog-loving family that includes his parents and brother. When he’s not analyzing ad performance or optimizing campaigns, you can find him outdoors or cheering on his favorite teams.