Reviews, Reputation & Referrals at Scale
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Paid Ads in 2026: What Still Works for Contractors
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
AI for Contractors: Real Use Cases That Actually Drive Growth
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Turning Happy Customers Into Your Best Sales Team
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
The Follow-Up Gap: Where Contractors Lose Money
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Local SEO Isn’t Dead — But It Is Different
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Why Most Contractor Websites Don’t Convert (And How to Fix Yours in 30 Days)
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
How Siding Contractors Can Show Up in AI Search (ChatGPT, Google AI, and Perplexity)
QUICK READ SECTION: How Siding Contractors Can Show Up in AI Search Want the quick and dirty answer? To appear in AI-powered search results, siding contractors should focus on: strong online business listings detailed customer reviews authoritative siding content local SEO and service area pages mentions on trusted third-party websites consistent business information across the […]
Winter 2025–2026 Industry & Digital Marketing News Roundup
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Scaling Past the Owner Bottleneck
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Construction PPC vs SEO: Real ROI Numbers for Contractors [2026]
Construction PPC costs can hit your wallet hard. Clicks cost between $25 to $75+ in major metropolitan areas. Your contracting business faces a crucial choice about marketing budget allocation between paid advertising and organic search, especially when you have such steep costs. PPC gives you instant visibility. SEO delivers better long-term value by a lot for […]
The Ultimate Marketing Budget Calculator for Home Improvement Contractors
The Ultimate Marketing Budget Calculator for Home Improvement Contractors Have you ever looked at your marketing spend and wondered if you’re throwing money down the drain? Maybe you’re drowning in leads that never convert, or worse, your phone’s not ringing at all despite pumping thousands into online ads. Well, you’re not alone. As a company […]
12 Better Than HomeAdvisor Lead Sources Contractors Trust in 2026
Are you tired of paying $15 to $100 per lead that might never convert? The best lead generation companies for contractors deliver more value than HomeAdvisor’s expensive promises. HomeAdvisor connects contractors with potential clients through their online platform and TV commercials. Their annual membership fee runs approximately $300-$350, and the per-lead costs pile up quickly. […]
Why Google Isn’t Enough Anymore (And What Contractors Should Do About It)
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Website Conversions in 2026: What Actually Works (and What Contractors Should Focus On)
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
The Real Cost of Bad Leads (And How to Eliminate Them)
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Special Guest: Bryan Shankman of LeadTruffle – How to Use AI to Capture & Qualify Every Inquiry
Episode 070: Special Guest: Bryan Shankman of LeadTruffle – How to Use AI to Capture & Qualify Every Inquiry https://youtu.be/2Z_5hosnUfc All Episodes Stop Leads from Slipping — How to Use AI to Capture & Qualify Every Inquiry With Bryan Shankman, Co-Founder & CEO of LeadTruffle Every contractor has experienced it: A missed call. A web […]
Rewind Series – SEO Trends You Can’t Ignore in 2025
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Rewind Series – Google Business Profile: What Contractors Must Know in 2025
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Rewind Series – Revisiting Brand Awareness: What’s Changed Since 2023
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Rewind Series – Revisiting Google Analytics 4: What’s Changed Since 2023
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Fall 2025 Home Improvement Industry & Digital Marketing News Roundup
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks
How Smith.ai Helps Contractors Convert More Calls & Clicks All Episodes Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks If you’re a home improvement contractor, you already know how much effort (and money) goes into generating leads. But what happens after the phone rings, the form is filled out, […]
Summer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing Updates
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
The Power of The Pitch with Dean Curtis of Ingage
The Power of The Pitch with Dean Curtis of Ingage.io https://youtu.be/d5R_cqZO0MY All Episodes The Tool That’s Changing How Contractors Convert Leads: Meet HeavySet Forms The Power of The Pitch: How Ingage Is Transforming Sales for Contractors In the world of home improvement, the in-home sales pitch can make or break the deal. For many contractors, […]
The Power of Customer Reviews for Home Improvement Contractors
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Why Should Your Marketing Company Be a master at Tracking Leads?
Become a lead-tracking expert to optimize marketing for home improvement contractors, transforming inquiries into measurable, predictable growth.
Special Guest: Chris Edelen – Planning Your Exit
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Staying Human in the Age of AI: Trust, Authenticity & Competitive Edge
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Tactics Rewired: What Still Works, What Doesn’t
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.