Winter 2025–2026 Industry & Digital Marketing News Roundup
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Scaling Past the Owner Bottleneck
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
The Ultimate Marketing Budget Calculator for Home Improvement Contractors
The Ultimate Marketing Budget Calculator for Home Improvement Contractors Have you ever looked at your marketing spend and wondered if you’re throwing money down the drain? Maybe you’re drowning in leads that never convert, or worse, your phone’s not ringing at all despite pumping thousands into online ads. Well, you’re not alone. As a company […]
12 Better Than HomeAdvisor Lead Sources Contractors Trust in 2026
Are you tired of paying $15 to $100 per lead that might never convert? The best lead generation companies for contractors deliver more value than HomeAdvisor’s expensive promises. HomeAdvisor connects contractors with potential clients through their online platform and TV commercials. Their annual membership fee runs approximately $300-$350, and the per-lead costs pile up quickly. […]
Why Google Isn’t Enough Anymore (And What Contractors Should Do About It)
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Website Conversions in 2026: What Actually Works (and What Contractors Should Focus On)
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
The Real Cost of Bad Leads (And How to Eliminate Them)
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Rewind Series – SEO Trends You Can’t Ignore in 2025
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Rewind Series – Google Business Profile: What Contractors Must Know in 2025
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Rewind Series – Revisiting Brand Awareness: What’s Changed Since 2023
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Rewind Series – Revisiting Google Analytics 4: What’s Changed Since 2023
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Fall 2025 Home Improvement Industry & Digital Marketing News Roundup
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Guide to SEO for Contractors, Home Builders & Remodelers
When you build a home, every detail—from the foundation to the finishing touches—matters. The same is true for your digital presence. Your website is your “digital house,” and its structure, design, and performance determine whether visitors stay, explore, and eventually call you for a quote. In today’s marketplace, where homeowners turn to Google before picking […]
Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks
How Smith.ai Helps Contractors Convert More Calls & Clicks All Episodes Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks If you’re a home improvement contractor, you already know how much effort (and money) goes into generating leads. But what happens after the phone rings, the form is filled out, […]
Summer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing Updates
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
The Power of The Pitch with Dean Curtis of Ingage
The Power of The Pitch with Dean Curtis of Ingage.io https://youtu.be/d5R_cqZO0MY All Episodes The Tool That’s Changing How Contractors Convert Leads: Meet HeavySet Forms The Power of The Pitch: How Ingage Is Transforming Sales for Contractors In the world of home improvement, the in-home sales pitch can make or break the deal. For many contractors, […]
The Power of Customer Reviews for Home Improvement Contractors
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Special Guest: Chris Edelen – Planning Your Exit
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Staying Human in the Age of AI: Trust, Authenticity & Competitive Edge
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Tactics Rewired: What Still Works, What Doesn’t
The marketing tools you’ve used for years haven’t disappeared—but the way you use them has changed.
In Episode 2 of the Digital Marketing for Contractors AI mini-series, FatCat Strategies founder Janet and account manager Arden break down how to protect your lead flow in an AI-driven marketing landscape.
Case Study: Doubling Organic Leads for a Raleigh Exterior Remodeling Contractor
The Challenge: Strong Services, Weak Search Presence A well-established exterior remodeling contractor based in Raleigh, North Carolina, came to us with a frustrating problem: despite offering a full suite of high-demand services—including roofing, siding, windows, doors, and gutter replacement—their organic lead volume had plateaued. Their website was functional but underdeveloped. It lacked dedicated, optimized content […]
The Shift Has Begun: How AI is Redefining the Online
The Shift Has Begun: How AI is Redefining the Online Game All Episodes Are You Taking Action to Keep Up with the Shifting AI Landscape? In this first installment of a three-part mini-series, hosts Janet and Meredith explore how AI is fundamentally transforming the way homeowners search for services online and what that means for […]
Does digital marketing still work for contractors?
Discover why digital marketing remains essential for contractors in 2024, offering strategies for growth despite rising competition and industry shifts.
Case Study: Building a Lead-Generating Digital Foundation for a Michigan Home Safety Contractor
The Challenge: Starting from Zero When a newly launched home safety contractor in Michigan approached us, they had a powerful mission—to help homeowners make their spaces safer through services like grab bar installation, stair railings, accessible bathroom modifications, and general fall prevention. But despite a clear value proposition and a growing demand for aging-in-place and […]
Why Every Contractor Should Be Paying Attention to the Aging-in-Place Market — Featuring Ross Gaskin from Health at Home
Why Every Contractor Should be Paying Attention to the Aging-in-Place Market – Featuring Ross Gaskin of Health at Home All Episodes Why Every Contractor Should Be Paying Attention to the Aging-in-Place Market As America’s population ages, the demand for accessible home modifications is booming — and savvy contractors are cashing in. In the latest episode […]
Case Study: Transforming a Fragmented Digital Presence for an Ohio Roofing Contractor
The Challenge: A Disjointed Online Footprint A well-established roofing contractor based in Ohio came to us facing a common—but costly—problem: a fragmented digital presence. Over time, the company had developed multiple websites and landing pages tied to different domains, each built for various campaigns, services, or local markets. While the intent was to cover more […]
Turn More Leads Into Revenue with Smart Chat — Featuring Ryan Cohn from Blazeo
Turn More Leads Into Revenue with Smart Chat — Featuring Ryan Cohn from Blazeo https://youtu.be/CifhYu6icsM All Episodes Turn More Leads Into Revenue with Smart Chat & Follow-Up Automation If your home improvement business struggles with following up on leads quickly—or worse, lets them fall through the cracks—this week’s episode of Digital Marketing for Contractors is […]
Converting More Leads with Less Chasing — Featuring Scott Berman from HeavySet Forms
Converting More Leads with Less Chasing — Featuring Scott Berman from HeavySet Forms All Episodes The Tool That’s Changing How Contractors Convert Leads: Meet HeavySet Forms At FatCat Strategies, we’re always looking for tools that make lead generation more effective — and more efficient. That’s why we were excited to sit down with Scott Berman […]
How Do I Generate Leads for My Home Improvement Business?
Boost your home improvement business with a proven digital marketing strategy. Attract, engage, and delight homeowners for maximum lead generation.
Does Your Website and Brand Have Good AI Search Visibility?
Boost your home improvement company’s online presence with AI search optimization strategies for better visibility and lead generation. Partner with FatCat Strategies.