Importance of Call Centers in Digital Marketing Campaigns
Episode 2.03: Importance of Call Centers in Digital Marketing Campaigns All Episodes Why Your Marketing ROI Might Be Failing — and How a Call Center Can Fix It If you’re investing in digital marketing — PPC, social ads, sweepstakes campaigns — but not seeing the revenue you expected, the problem might not be your ads… […]
Effective Lead Generation on a Budget
Episode 2.02: Effective Lead Generation on a Budget All Episodes Budget-Friendly Lead Generation Tactics for Home Improvement Contractors For many home improvement contractors—especially those still growing to their first $5 million in revenue—marketing budgets are often tight. But that doesn’t mean you have to sacrifice the quality of your lead generation efforts. In fact, some […]
SEO & PPC: Basics for Boosting Online Visibility
Episode 2.01: SEO & PPC – Basics for Boosting Online Visibility All Episodes SEO vs. PPC for Home Improvement Contractors: Which Should You Choose? Welcome to a new season of the Digital Marketing for Contractors podcast! Brought to you by FatCat Strategies, this episode kicks off our brand-new two-part series titled “Build, Grow, Dominate: Marketing […]
Local SEO Dominator
Home improvement businesses looking to dominate the top 5 cities/towns in their service area and convert local searches into real leads! Show up locally. Win locally. Grow fast. Local SEO Dominator Sign Up Today! “This package is built for home improvement pros who want to dominate their top markets online. If you’re not showing up […]
Access Our Marketing KPI Calculator
Our Marketing Calculator Series Easy to Use Calculators for every step of your marketing journey What problem are you trying to solve? I Need to Grow My Revenue I Need to Eliminate Lead Aggregators I Need to Add A New Service or Product I Need to Expand Into a New Territory Grow Your Revenue How […]
Why Home Improvement Contractors Need Online and Offline Marketing to Thrive
At Fat Cat Strategies, we’ve spent years helping home improvement contractors grow their businesses through strategic marketing. While digital marketing is often the star of the show, we’ve learned that it can’t do all the heavy lifting on its own. In fact, some of the most successful contractors we’ve worked with have cracked the code: […]
Digital Mess
Episode 022: Digital Mess Audio only version of the podcast here.
How to Choose the Right Digital Marketing Agency for Your Contractor Business
As a home improvement contractor, reaching the point where you need outside help to scale your business is both exciting and daunting. Marketing is a critical part of your growth, but when should you bring in an expert? More importantly, how do you choose the right digital marketing agency to partner with? In this post, […]
Avoiding Burnout: Tips for Home Improvement Business Owners
Running a home improvement business can be incredibly rewarding, but it also comes with its own set of challenges that can lead to burnout. With long hours, demanding clients, and constant pressure from all sides — lead generation, production schedules, a tight labor market, and more — the stress can quickly build to a breaking […]
SEO vs PPC for Home Improvement Lead Generation
SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are like the Batman and Robin of the digital marketing world – different approaches, but both aiming to boost online visibility and get more local homeowners checking out your website. Here’s the lowdown on how they’re different: 1. What They Are: 2. What They Cost: 3. When You […]
SEO Terminology Cheat Sheet
Ever wondered what all those technical SEO terms mean? Well we made cheat sheet just for you!
Continuing Education for Contractors
Audio only version of the podcast here.
Writing Great Social Media Posts
Audio only version of the podcast here.
Make the Most of Your Slow Season
Audio only version of the podcast here.
Building Brand Awareness
Audio only version of the podcast here.
Capturing Great Job-site Photos
All Episodes The Importance of Job Site Photos in Your Digital Marketing Strategy When it comes to marketing your home improvement business, job site photos play a critical role in showcasing your work and attracting new customers. In this blog post, we’ll explore why job site photos should be more than just an afterthought, and […]
How Long Does it Take for My Website to Rank
How Long Does It Take for My Contractor Website to Rank on Google? All Episodes As a home improvement contractor, one of the most common questions you might have when diving into digital marketing is: “How long will it take for my website to rank on Google?”. We’ll break down the factors involved in ranking […]
Level Up Your Marketing, Level Up Your Business
The Three Levels of Contractor Marketing: How to Grow Your Business All Episodes As a home improvement contractor, marketing can feel overwhelming, especially as your business grows. Understanding the different stages of contractor businesses and how marketing evolves at each stage can help you develop a strategy that works for your growth goals. We’ll explore […]
Level Up Your Contractor Business
All Episodes Level Up Your Contractor Business: Key Strategies for Growth At Fat Cat Strategies, we are passionate about helping home improvement contractors achieve their business goals. This blog post outlines crucial steps for transitioning through different levels of business development. Whether you’re in the early stages of building your business or aiming to dominate […]
Google My Business
Episode 003: Google My Business All Episodes Harnessing the Power of Google Business Profile for Contractors Optimizing your Google Business Profile is a powerful way to enhance your online presence, build trust, and attract more clients. By following these steps and maintaining an active profile, contractors can leverage GBP to drive business growth and success. […]
Digital vs Traditional Marketing
Episode 001: Digital vs Traditional Marketing All Episodes Understanding the Basics: Digital vs. Traditional Marketing Digital Marketing encompasses all online efforts to attract customers to your business. At the core of these efforts lies your website. It’s the hub where potential customers land, learn about your services, and ideally, request a quote or make a […]
Level Up Your Contracting Business
Below is the transcription for the Digital Marketing for Contractors Podcast: Level Up Your Contracting Business. Click this link to listen to the podcast. We enjoy this topic around here at Fat Cat because really what it’s about is helping you contractors to be able to figure out where you’re at in your business. Where do you […]
Google Business Profile – What Is It and Why Do I Need It?
Below is the transcription for the Digital Marketing for Contractors Podcast: Google Business Profile. Click this link to listen to the podcast. Today we are excited to jump in and talk about something that is a hot topic for a lot of home improvement contractors. We want to provide some clarity today for you all […]
What Are The Benefits of Social Media For Contractors In Home Improvement?
Check out the transcription for the Digital Marketing for Contractors Podcast: Social Media – Why Do It? below. Click this link to listen to the podcast. Today we are going to get into the always interesting topic of social media. Janet, I know this is one of your favorites. So social media, like I said, […]
The Difference Between Digital Marketing vs Traditional Marketing for Home Improvement Contractors
Below is the transcription for the Digital Marketing for Contractors Podcast: Digital vs Traditional Marketing. Click this link to listen to the podcast. So we are going to get started by talking about the idea of what digital marketing really is. There’s kind of really two big categories of marketing that we see contractor businesses […]
The Best Lead Generation Tips for Replacement Contractors
Homeowners spent $522 billion on home improvements between 2017 and 2019. That’s an estimated 115 million projects. With home improvement projects on the rise, it’s important to find a way to market yourself. Otherwise, you might miss a chance to reach more clients this year. Here are nine lead generation tips for replacement contractors to keep in […]
SEO for Remodelers: Why and How to Get Started
Let’s be honest. Every contractor wants more leads. A constant influx of leads is essential to any contractor looking to develop a solid clientele. By extension, you want to make sure you’re reaching clients in need of specific home improvement services. So the question is this — how do I get more leads? You could […]
A Step-by-Step Guide to SEO for Home Improvement Contractors
A survey by the Construction Marketing Association found that 73.1% of contractors planned to increase their SEO budget. Eighty-one percent stated that their search engine optimization strategy resulted in more leads. The majority believed that SEO for builders, plumbers, and home services was more effective than PPC ads. This article provides a step-by-step guide to SEO for […]
11 Questions Home Improvement Companies Should Ask Before Choosing a PPC Vendor
Whether you work with us or someone else, use these questions to make sure your PPC investment is setting your business up for long-term success—not a short-term headache.
5 Google Ads Targeting Strategies for Home Improvement Lead Generation
In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of person. That’s why Pay Per Click (PPC) ad targeting is so effective, and why we’ve dedicated time and resources into crafting videos and this post to educate you about them. […]
