How will the new FCC rule to ‘close the lead generator loophole’ impact home improvement companies?
On December 13, 2023 the Federal Communications Commission adopted new rules that it says are aimed at protecting American consumers from unwanted robocalls and robotexts. Lead aggregators – like Modernize, Angi, Porch, HomeAdvisor, QuinStreet and dozens of others – now have 12 months to comply. Here at FatCat Strategies all we do is generate home […]
SEO Terminology Cheat Sheet
Ever wondered what all those technical SEO terms mean? Well we made cheat sheet just for you!
Helping a Bathroom Remodeling Company Successfully Expand Into a New Market
CASE STUDY: FatCat works with Express Bath to build brand awareness in a new target market. Discover the strategies FatCat implemented to help the company expand into a new area while maintaining success in its current market. Northern Alabama bathroom remodeling company, Express Bath, had been serving local homeowners for years but was looking to […]
How Geotargeted Ads Increased Leads While Lowering the Cost Per Lead for a James Hardie Siding Contractor
CASE STUDY: How Geotargeted Ads Increased Leads While Lowering the Cost Per Lead for a James Hardie Siding Contractor Discover the strategies FatCat implemented to help this business grow. One of our exterior home remodeling clients based in Chicago had been targeting James Hardie siding leads through Google Ads, since those leads have the most […]
Exterior Remodeler increases social web traffic by 963% using new strategy
CASE STUDY: Implementing an intentional Social Media Strategy leads to a 963% increase in social web traffic for Exterior Home Remodeler. Discover the strategies FatCat implemented to help this business grow. One of our exterior home remodeling clients based in Michigan felt they had an adequate social media presence, but didn’t get a lot of […]
Exterior Remodeler increases leads by 47% and lowers cost per lead using new PPC strategies
CASE STUDY: Adjusting Google Ads According to Seasonal Keyword Searches Results in 47% More Leads for Exterior Home Remodeler. Discover the strategies FatCat implemented to help this business grow. One of our exterior home remodeler clients in the Chicago area had been advertising with Google Ads for over a year. The company primarily focused on […]
Solve your company’s hiring woes using Facebook Ads
CASE STUDY: To meet the needs of the remodeling surge brought on by the COVID-19 pandemic, a bathroom remodeling client struggled to find qualified job applicants. Learn how FatCat helped them thrive. A Northern Alabama bathroom remodeling client had an open position to fill for a call center agent. They needed to hire someone quickly […]
How to Generate Roofing Leads: A Quick Guide
Over 70% of all activity online starts with search engines like Bing and Google. It’s not enough to attract people to your website, though. You also need a plan to turn those visitors into leads. Are you struggling to generate roofing leads for your business this year? Your competitors are likely reaching those consumers instead. Don’t let […]
Home Improvement Referral Campaign: Valentines Day Gift Cards
What are you doing to connect with your past customers? Your previous customers are your most loyal customers. What are you doing to connect with them post-installation? Requesting reviews on multiple platforms (Google, Facebook, BBB, etc.) is a no-brainer. But beyond reviews, how else are you staying in touch? Campaign Idea: Valentine’s Day Gift Card […]
The Best Lead Generation Tips for Replacement Contractors
Homeowners spent $522 billion on home improvements between 2017 and 2019. That’s an estimated 115 million projects. With home improvement projects on the rise, it’s important to find a way to market yourself. Otherwise, you might miss a chance to reach more clients this year. Here are nine lead generation tips for replacement contractors to keep in […]
PPC Demographic Targeting Helps Get the Right Customers to Your Site
Demographic targeting is a feature that all home improvement and remodeling contractors should be taking advantage of. If you’re not already, it’s likely that your paid ads are being served to people who, put simply, won’t find them very useful. Meaning that they won’t become a lead and you won’t make a sale. Demographic targeting […]
9 Tips to Help Your Home Improvement Website Generate More Leads
With advancing technology and the ever-changing capabilities of the internet, there are endless approaches to generating leads. The most effective tactic varies from homeowner to homeowner, but we’ve rounded up nine strategies to maximize your chances of generating leads through your website. Easy Wins for Home Improvement Websites Some website tips are easier than others. […]
What Is Geofencing And How Can I Use It As A Part Of My Contractor Marketing Plan?
Geofencing is a service that’s based on a consumer’s location. When the consumer’s device enters a certain location, their device will notify them with engagement features, coupons, and security alerts. Geofencing is great when it comes to PPC strategies for contractors because businesses have up to 10 seconds or less to make an impression on […]
