Helping a Bathroom Remodeling Company Successfully Expand Into a New Market
CASE STUDY: FatCat works with Express Bath to build brand awareness in a new target market. Discover the strategies FatCat implemented to help the company expand into a new area while maintaining success in its current market. Northern Alabama bathroom remodeling company, Express Bath, had been serving local homeowners for years but was looking to […]
Helping a Custom Home Builder Win a Prestigious Best in American Living Award
CASE STUDY: FatCat works with Rufty Homes to achieve their goal of winning another BALA and receive recognition at the industry’s biggest event of the year. Discover the strategies FatCat implemented to help grab the attention of the nominating committee. In the home building industry, winning a Best in American Living Award (BALA) at the […]
Solve your company’s hiring woes using Facebook Ads
CASE STUDY: To meet the needs of the remodeling surge brought on by the COVID-19 pandemic, a bathroom remodeling client struggled to find qualified job applicants. Learn how FatCat helped them thrive. A Northern Alabama bathroom remodeling client had an open position to fill for a call center agent. They needed to hire someone quickly […]
How to Generate Roofing Leads: A Quick Guide
Over 70% of all activity online starts with search engines like Bing and Google. It’s not enough to attract people to your website, though. You also need a plan to turn those visitors into leads. Are you struggling to generate roofing leads for your business this year? Your competitors are likely reaching those consumers instead. Don’t let […]
The Best Lead Generation Tips for Replacement Contractors
Homeowners spent $522 billion on home improvements between 2017 and 2019. That’s an estimated 115 million projects. With home improvement projects on the rise, it’s important to find a way to market yourself. Otherwise, you might miss a chance to reach more clients this year. Here are nine lead generation tips for replacement contractors to keep in […]
How to Find Home Improvement Leads
A continuous flow of exclusive home improvement leads each month is the key to a successful contracting business. If you can narrow that down, you’ll be able to send out more estimates, take on more of the proper assignments, and generate enough cash flow to expand your team as much as you want. Here are […]
7 Elements of Effective Contractor Marketing Strategies
If you’ve never heard of online marketing or how you can create your own contractor marketing strategy, don’t worry. We’ve got you covered. So keep reading to learn our top seven elements you need to include in your contractor business. 1. You Need an Optimized Website Today’s consumers are online researching the contractors they will […]
5 Google Ads Targeting Strategies for Home Improvement Lead Generation
In order to sell a service, such as siding installation or kitchen remodeling, you need to make sure you’re marketing to the right type of person. That’s why Pay Per Click (PPC) ad targeting is so effective, and why we’ve dedicated time and resources into crafting videos and this post to educate you about them. […]
Using PPC Custom Audiences to Effectively Retarget Home Improvement Leads
At FatCat, we LOVE PPC advertising. It’s one of the best ways a contractor can generate “exclusive” leads. We’ve recently shared some of our favorite PPC targeting tactics that have helped us generate tremendous results for our clients. Demographic, location, and time-of-day targeting are great for pumping new, exclusive leads into your system. However, if […]
PPC Demographic Targeting Helps Get the Right Customers to Your Site
Demographic targeting is a feature that all home improvement and remodeling contractors should be taking advantage of. If you’re not already, it’s likely that your paid ads are being served to people who, put simply, won’t find them very useful. Meaning that they won’t become a lead and you won’t make a sale. Demographic targeting […]
Use Google Analytics to Find Which Channels Produce the Most Remodeling Leads
Replacement contractors and home remodeling companies live and die by a steady lead flow. If you’re like many contractors, you probably sort every lead in your CRM into channels like “website” or “showroom” or “TV.” But, have you ever dug deeper into that “website” channel? Where exactly did those leads come from? If you’re like […]
6 Ideas for Generating More Online Reviews
Don’t have time to read the whole article? Here are 5 takeaways: 6 Ideas for Generating More Online Reviews Welcome back for the final installment of our four-part Online Reviews series! We’ve gone over the importance of reviews, how to respond and share them, and finally, we’ll go over how you can solicit reviews from […]
Best Practices for Responding to Online Reviews
Whether you love them or hate them, reviews are a significant part of your remodeling business’s online presence. Not only do they inform prospective customers about the quality of your workmanship, but they’re also often one of the first things people check about your company before ever contacting you. Put simply, online reviews are essential […]
Does Your Remodeling Company Own its Google My Business & Google Ads Accounts?
Welcome back to the third entry in our “Who Owns It?” series. So far we’ve covered domains, web hosting, and social media. This time we’re focusing on Big G’s own internet-based services, Google My Business (GMB) and Google Ads, and why owning them is crucial for home improvement business owners. Let’s get started. Why Google […]
4 Drip Email Strategies to Rehash Old Remodeling Leads That Didn’t Sell
Every home improvement company is unique, based on the products they sell, the services they provide, and the areas they serve. But, in our years working closely with this industry, we’ve seen that every home improvement company has the same goal: to generate a steady stream of leads. One way to get more leads? Drip […]
How Home Improvement Companies Can Take Professional-Looking Videos
We all know that online, video is king. Your audience not only loves it, they’ve grown to expect it. According to Forbes, “90% of users say that product videos are helpful in the decision process”. If that’s not convincing enough, here’s another: “Video in an email leads to 200-300% increase in click-through rates.” If you […]
Google Ads: The Latest Updates You Need to Know
Have you ever used a Google tool and felt like it had completely changed from the last time you used it? It’s not in your head! Google constantly tweaks their services and platforms in order to enhance the user experience for both searchers and advertisers. One of their most recent updates came to Google Ads, […]
8 Tips to Generate and Monitor Google Reviews for Your Home Improvement Business
Did you know that the only way you can show up ahead of other businesses in a Google search is if you have solid business reviews? The more reviews you have, the higher your site will rank in search results. On average, the #1 ranking on Google for a given search term has 33% more […]
Everything You Need to Know About Google My Business and Local Search Engine Optimization
Search Engine Optimization (SEO) should be a top priority for any business looking to reach clients and customers online. Local competition is fierce, so good SEO practices can be the differentiating factor between your business and your competitors. Tackling local search engine optimization can be daunting, but FatCat is here to help! Here are five […]
9 Tips to Help Your Home Improvement Website Generate More Leads
With advancing technology and the ever-changing capabilities of the internet, there are endless approaches to generating leads. The most effective tactic varies from homeowner to homeowner, but we’ve rounded up nine strategies to maximize your chances of generating leads through your website. Easy Wins for Home Improvement Websites Some website tips are easier than others. […]
How Can I Train My Employees To Be Brand Ambassadors For My Remodeling Company?
All of your employees interact with your customers in some shape or form (be it directly or indirectly), which makes them great candidates to be brand ambassadors for your home improvement/remodeling company. As brand ambassadors, your employees can reach out to customers on a personal level and help to improve your company’s branding. But how […]
Build Your Home Improvement Email List: 7 Places To Add A Sign-Up Form
It can feel impossible to get more email subscribers on your website even after putting a lot of time and effort into your web development. The good news is that, on many contractor websites, the issue is that you don’t have your email sign-up forms in the right place. Even if you have a lot […]
Caitlyn Noble Named Junior Partner
Caitlyn Noble has been named the third partner at FatCat Strategies, LLC, a full-service marketing firm operating in Raleigh, North Carolina. After receiving her BA in Communication with a concentration in Public Relations and minor in Nonprofit Studies from North Carolina State University in 2014, she began her career managing the marketing and communications of […]
7 Tips To Make The Most Of Your Home Improvement Company’s Instagram
Home improvement companies and contractors might shy away from Instagram at first, assuming that the visual platform doesn’t fit their needs. But don’t be intimidated! Instagram is a great tool to show off your brand, for free, no matter the industry. Here’s how to make the most of your home improvement company Instagram account and […]
4 Instagram Ideas For Contractor Marketing And Home Improvement Companies
Social media can be challenging for many businesses, but Instagram is a whole other ballgame. A large number of businesses on Instagram have been struggling lately to generate the engagement they need to succeed. This is because there aren’t a lot of ways your contractor business can get insight into your content performance. Fortunately, there […]
The Buyer’s Guide: How To Make One And Why It’s Important
Online shopping has not only become the preferred method of shopping for many consumers but also the preferred method for hiring a service professional. Up to 95% of homeowners will search online prior to hiring a service professional. Unfortunately, your consumers may be too overwhelmed by the choices available to them on your website. This […]
4 Signs Your Old Website is Hurting Your Contractor Lead Gen Efforts
You may think your website is in good shape. But if your website if more than two or three years old, it could be hurting your contractor marketing efforts. Consumer viewing habits, technical demands, and the Google algorithms that control how your website is ranked by search engines can change from month to month. That […]
